Do you have a crystal ball? Or a set of runes? Or are you pretty dang good at deciphering tea-leaf patterns in your mug? No? Well if you can’t see the future, how are you going to predict the future of your marketing campaigns? How are you going to forecast results? So many humans are blindly executing SEO campaigns, and crossing their toes and bum cheeks for results. But today I’m talking to one of the SEO greats about how to use human ingenuity, apps, and insight to foresee the traffic your SEO efforts will bring to your website.   Tune in to learn: What SEO forecasting means Where to start when planning an eCommerce SEO campaign. The two main ways to increase your site traffic. Tips to get more clicks on existing results with Click Through Rate (CTR) Optimisation. How you can project CTR-based traffic increases. How you can project future financial gain, and which tools can help. How seasonality can affect your projections. The differences between projecting for service-based businesses and eCommerce businesses.