In this week’s episode, Dr. Anthony Gustin sits down with Perfect Keto’s other co-founder, Justin Mares, who’s also the co-founder of Kettle & Fire, to chat about a number of different topics. So you’ll discover how Perfect Keto started and how it has evolved, the story behind Kettle & Fire, and why both founders turned to health and wellness products. You’ll also hear how they both struggled with food manufacturers when developing their products and what they did to overcome this. Justin and Dr. Gustin also get into their thoughts on lab grown meat, regenerative farming, Blue Zones, and insomnia. If you don’t know Justin, he’s a best-selling co-author of the book, Traction: How Any Startup Can Achieve Explosive Customer Growth, among everything else mentioned. He’s also had his hand in a number of different successful side hustles, including small SaaS businesses, Udemy courses, email courses, investing in cryptocurrency, and so much more. Join us as we take a break from only talking about nutrition to giving you a behind-the-scenes sneak peek of what it takes to create high-quality health products.  Tune in now!