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    110 – Surviving the “Wild” with Jonathan David Lewis

    110 – Surviving the “Wild” with Jonathan David Lewis

    FromGift Biz Unwrapped

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    110 – Surviving the “Wild” with Jonathan David Lewis

    FromGift Biz Unwrapped

    ratings:
    Length:
    37 minutes
    Released:
    May 15, 2017
    Format:
    Podcast episode

    Description

    Jonathan is the author of Brand vs. Wild: Building Resilient Brands for Harsh Business Environments. He is an engaging and authoritative speaker on shaping a brand that can survive and thrive, in today’s tough uncertain world.
    As partner and strategy director at McKee Wallwork + Company, Jonathan led his firm to be recognized by industry purveyor Advertising Age as a national leader in branding and marketing.
    They were also named the Southwest Small Agency of the Year, and received the national B2B Campaign of the Year, and national Best Places to Work awards.
    All About the Brand vs. Wild ConceptWhat does “wild” mean in the world today? [3:51]
    New vs. old success principles [5:36]
    Predictable human reactions to disruption. [6:16]
    Kodak – A disruption example [8:20]
    Blockbuster’s path to irrelevance [12:14]
    Business Building InsightsFear and how it affects us [9:03]
    Watch your numbers to see if you’re losing relevancy [9:46]
    Stop – Think – Observe – Plan [11:28]
    Ways you can stay relevant [13:08]
    The value of podcasts [16:30]
    Embrace ambiguity. It leads to opportunity. [17:46]
    3 Steps to taking action in the “wild” [20:28]
    The nimble advantage of the small business owner [23:20]
    The kind truth [31:43]
    Success TraitConnecting the dots allows Jonathan to see how everything fits together. [28:04]
    Listening [28:57]
    Productivity/Lifestyle Toolhttps://www.google.com/analytics/surveys/ (Google Surveys) – get fast, reliable insights from consumers online
    iphone and MacBook Air
    Recommended Reading and Listeninghttp://www.giftbizbook.com ()
    http://amzn.to/2p9kQ1f (Getting Naked) by Patrick Lencioni
    http://amzn.to/2pxTgO4 (Brand vs. Wild) by Jonathan David Lewis [25:30]
     
     
    Contact Linkshttp://www.jonathandavidlewis.com (Website)
    https://www.facebook.com/TheJonathanDavidLewis/ (Facebook)
    https://www.instagram.com/jonathandavidlewis/ (Instagram)
    https://twitter.com/JonathanD_Lewis (Twitter)
    https://www.linkedin.com/in/jonathanlewis11/ (LinkedIn)
    https://www.linkedin.com/in/jonathanlewis11/ ( )https://www.youtube.com/watch?v=oMh9FLqfj8s&t=1s (YouTube)
    If you found value in this podcast, make sure to subscribe and leave a review in http://www.giftbizunwrapped.com/ApplePodcasts (Apple Podcasts) or http://www.giftbizunwrapped.com/GooglePodcasts (Google Podcasts). That helps us spread the word to more makers just like you. Thanks! Sue
    Released:
    May 15, 2017
    Format:
    Podcast episode

    Titles in the series (100)

    Have you thought about turning your hobby into a profitable small business? This podcast shows you how to do just that. Whether you want a side gig for some extra cash or to get out of your 9-5, the handmade products you make for fun can hold the key! In each episode you'll hear steps and actions to take to start and grow a profitable business. It's created specifically for the handmade product business entrepreneur; a group I lovingly call Gifters, Bakers, Crafters, and Makers. You're a fabulous unique creative person and I'm here to help you get on the right path to making your vision a reality. There's a lot out there about building a service based business, some about building a product business, but handmade is different. There are specific nuances to handmade that we cover here. Have you thought about starting a business but not sure what the first steps should be and you're afraid to do it "wrong?" Have you started your business but it's not progressing as you had envisioned? Are you confused about Etsy, Amazon Handmade and Shopify platforms? What about email marketing and Facebook or Instagram ads for attracting sales? There is so much to know it can be overwhelming and confusing. I'm your host, Sue Monhait, and I interview business owners who have been where you are. This is combined with over 30 years of experience consulting hundreds of boutique and big brands along with opening two profitable product based business of my own, I'm here to help you realize your dream. At the end of each episode, you'll walk away with new ideas, tools, or processes that you can apply immediately to get results. Decide on your business. Learn how to get started. Hear what others do to get customers and increase their sales. A great first step is to subscribe to the show. Then you'll automatically get each new episode as it releases - ready and waiting for you when it's convenient to listen. The main show becomes available on Saturday morning with a short Tips & Talk episode on Wednesday. I want you to know that you don't have to do this alone. Find more free resources over at GiftBizUnwrapped.com and if you're looking for a community of handmade makers just like you, join us over in my private Facebook Group - Gift Biz Breeze.