Everand Logo

Welcome to Everand!

  • Discover this podcast and so much more

    Podcasts are free to enjoy without a subscription. We also offer ebooks, audiobooks, and so much more for just $11.99/month.

    074 – Cheers to Niche Products with Kara Lamerato of Kara’s Vineyard Wedding

    074 – Cheers to Niche Products with Kara Lamerato of Kara’s Vineyard Wedding

    FromGift Biz Unwrapped

    Start listeningView podcast show

    074 – Cheers to Niche Products with Kara Lamerato of Kara’s Vineyard Wedding

    FromGift Biz Unwrapped

    ratings:
    Length:
    45 minutes
    Released:
    Sep 5, 2016
    Format:
    Podcast episode

    Description

    Kara started her business, Kara’s Vineyard Wedding in 2011 as a hobby, selling handmade wedding decor fashioned from wine corks.
    In the early days, profits from sales were used as extra fun money, to finance pedicures, champagne brunches, and eventually trips to Europe with her husband, John.
    It was after the birth of their daughter in 2012, that Kara got serious about her entrepreneurial dreams. She quit a lucrative 9-5 corporate career to focus on Kara’s Vineyard Wedding exclusively.
    Today, the business encompasses a year-round product cycle, a twice weekly podcast, and big dreams of opening a wedding venue space in the coming years.
    Kara lives with her husband John, and their son & daughter in San Diego, CA. The family enjoys daily adventures to Sea World, the beach, the zoo, and beyond.
    Business InspirationKara’s story on leaving the corporate world  [5:16]
    The first steps in turning her hobby into a biz [9:59]
    Candle Flickering MomentsThe seasonality of the wedding industry and Etsy drama! [22:15]
    Product SpecificsKara describes her product. [12:25]
    Product expansion to light up holiday sales. [25:38]
    Business Building InsightsThe value of niche products. [14:27]
    A tip for managing work time with young children [18:45]
    Increasing competition on Etsy and what Kara did about it. [27:44]
    The reasons for adding a Shopify website. [29:01]
    Pinterst success! [29:54]
    Success TraitKara owns confidence. She says if you don’t have it, she agrees that you should fake it ’til you make it. She also explains why she believes this. [33:49]
    Productivity/Lifestyle ToolI LOVE this answer. Kara says her most important tool is her Mental Tool – Turn It Off! A really valuable point for all of us. [35:31]
    Valuable Bookhttp://amzn.to/2bCbmrd (Essentialism: The Disciplined Pursuit of Less) by Greg McKeown
    http://www.giftbizbook.com ()Contact Linkshttp://www.karasvineyardwedding.com (Website)
    http://www.facebook.com/karavinwedding (Facebook)
    http://www.instagram.com/karasvinwedding (Instagram)
    http://www.twitter.com/karasvinwedding (Twitter)
    If you found value in this podcast, make sure to subscribe and leave a review in http://www.giftbizunwrapped.com/ApplePodcasts (Apple Podcasts) or http://www.giftbizunwrapped.com/GooglePodcasts (Google Podcasts). That helps us spread the word to more makers just like you. Thanks! Sue
    Released:
    Sep 5, 2016
    Format:
    Podcast episode

    Titles in the series (100)

    Have you thought about turning your hobby into a profitable small business? This podcast shows you how to do just that. Whether you want a side gig for some extra cash or to get out of your 9-5, the handmade products you make for fun can hold the key! In each episode you'll hear steps and actions to take to start and grow a profitable business. It's created specifically for the handmade product business entrepreneur; a group I lovingly call Gifters, Bakers, Crafters, and Makers. You're a fabulous unique creative person and I'm here to help you get on the right path to making your vision a reality. There's a lot out there about building a service based business, some about building a product business, but handmade is different. There are specific nuances to handmade that we cover here. Have you thought about starting a business but not sure what the first steps should be and you're afraid to do it "wrong?" Have you started your business but it's not progressing as you had envisioned? Are you confused about Etsy, Amazon Handmade and Shopify platforms? What about email marketing and Facebook or Instagram ads for attracting sales? There is so much to know it can be overwhelming and confusing. I'm your host, Sue Monhait, and I interview business owners who have been where you are. This is combined with over 30 years of experience consulting hundreds of boutique and big brands along with opening two profitable product based business of my own, I'm here to help you realize your dream. At the end of each episode, you'll walk away with new ideas, tools, or processes that you can apply immediately to get results. Decide on your business. Learn how to get started. Hear what others do to get customers and increase their sales. A great first step is to subscribe to the show. Then you'll automatically get each new episode as it releases - ready and waiting for you when it's convenient to listen. The main show becomes available on Saturday morning with a short Tips & Talk episode on Wednesday. I want you to know that you don't have to do this alone. Find more free resources over at GiftBizUnwrapped.com and if you're looking for a community of handmade makers just like you, join us over in my private Facebook Group - Gift Biz Breeze.