We kick off Season 5 speaking to Bob Hammond, CTO of Choreograph. Bob has survived the dotcom boom and bust, several acquisitions and divestitures, and scaling several companies to provide ad delivery to large audiences. When you make things big enough and fast enough, the LAN speed often becomes your throttle, and expansion efforts are like changing the tires on a speeding car. We talk about backbone bottlenecks, boats Bob wishes he had been on, and building a rig to fly virtual planes when there is no time to fly real ones.   https://www.choreograph.com/ https://www.wpp.com/ https://www.xaxis.com/ https://www.linkedin.com/in/bobhammond/ https://www.flightsimulator.com/ https://www.cybage.com/sites/default/files/cybage_times/2020-07/CT28_Interactive_7July_0.pdf