Creating Your Agency's Video Strategy

FromAgency Unfiltered

Start listening View podcast show

Creating Your Agency's Video Strategy

FromAgency Unfiltered

ratings:

Length:

25 minutes

Released:

Aug 27, 2019

Format:

Podcast episode

Description

Gabriel Marguglio of Nextiny Marketing joins us to talk video strategy: both as a customer service tool for your agency and as a service offering for your clients. Learn how to allocate resources and develop processes to start your own scalable video strategy today.

Released:

Aug 27, 2019

Format:

Podcast episode

Titles in the series (100)

[NEW EPISODES EVERY WEDNESDAY] Agency Unfiltered is a weekly podcast that features interviews with agency owners around agency operations and agency growth. Nobody knows how to scale agencies better than those that are doing it, and they're happy to share an unfiltered look into what has worked—and what hasn't. Hosted by Kevin Dunn.

Skip carousel

Building an Agency Team Structure for Scale by Agency Unfiltered
15 min listen
Tips for Effectively Managing a Remote Team: Tommy Butcher of LyntonWeb joins us to talk about managing a remote workforce. He starts at the beginning with the initial decision and the benefits they’ve seen since. He then walks through how they’ve built their internal processes to set their... by Agency Unfiltered
15 min listen
Finding and Keeping the Right-Fit Clients: Beth Carter of Clariant Creative teaches us about the importance of finding right-fit clients. She shares why it’s so important to qualify for fit, how she identifies if a potential client is a right or wrong fit, and what impact this has on the... by Agency Unfiltered
20 min listen
Unlocking New Revenue with Growth-Driven Web Design: Darren Ratcliffe helps break down growth-driven design, the data-driven re-imagining of web design. Learn how his team transitioned from traditional web design to GDD, how he updated his processes for delivery, and what GDD has achieved for his customers. by Agency Unfiltered
17 min listen
Creating Your Agency's Video Strategy: Gabriel Marguglio of Nextiny Marketing joins us to talk video strategy: both as a customer service tool for your agency and as a service offering for your clients. Learn how to allocate resources and develop processes to start your own scalable video... by Agency Unfiltered
25 min listen
EOS and Forecasting Your Organizational Chart: Eric Baum teaches us about the Entrepreneurial Operating System (EOS), what it changed operationally for Bluleadz, and how other agencies can get implement it into their firm. He then navigates the history of his org chart and what the future holds. by Agency Unfiltered
22 min listen
Navigating Common Marketing, Sales, and Delivery Pitfalls: After working with agencies across the globe to help scale, Pete Nicholls of HubDo comes in the studio to share his tips and tactics on how to navigate the most common roadblocks agencies face around marketing, sales, and client delivery. by Agency Unfiltered
19 min listen
The Sales First Approach to Marketing by Agency Unfiltered
25 min listen
Using Thought Leadership to Boost Client Results: Joining us this episode is Sheila Mitham: CEO of Inbound Fintech. Serving primarily in the B2B space, Sheila educates us on how she incorporates thought leadership into her client engagements to address customer pain-points and build valuable,... by Agency Unfiltered
28 min listen
Developing Your Agency’s Mission: Christine Mortensen of Sprk'd jump starts our stay in Chicago by talking about how she's developed her agency’s mission. We dig into why it’s important to make an impact to society, how you can go about creating your own mission, how you get... by Agency Unfiltered
18 min listen
Building Relationships with HubSpot Direct Reps by Agency Unfiltered
34 min listen
Strategically Manage Your Team's Capacity by Agency Unfiltered
21 min listen
The Power of Process Development: Romi Dexter of Hype and Dexter, and her team, were able to take their agency from concept to platinum HubSpot partner in only nine months. Romi shares her learnings along the way, the processes they prioritized and mapped out first, and how they... by Agency Unfiltered
21 min listen
3 Programs for Improving Your Profitability by Agency Unfiltered
29 min listen
Hiring and Retaining Top Agency Talent: All the way from Santiago, Chile, Ranya Barakat of IDS Agency sits in to share how she’s been able to build an effective team for her agency. We talk about her candidate pipeline, her interview process, and her focus on professional development. by Agency Unfiltered
15 min listen
Tech Stack Discovery and Platform Consultancy: Gabriel Marguglio, CEO of Nextiny Marketing, joins us to discuss how he was able to maximize the opportunity around technology consultation. Learn how to embrace software, platform capabilities and become a platform consultancy agency. by Agency Unfiltered
22 min listen
Defining and Documenting Your Employee Onboarding Process: Alison Leishman, cofounder of Spitfire Inbound, joins the show to talk about her team’s onboarding process. She teaches us about why defining and documenting a process is so important, how she customizes onboarding tracks by role and function, and... by Agency Unfiltered
18 min listen
Offering Conversational Engagement as a Service: Remington Begg of Impulse Creative joins us to talk through conversational engagement, how agencies leverage chat for themselves, and where they should get started. He then pivots to how agencies should position conversational strategy to their... by Agency Unfiltered
20 min listen
Why Agencies Need to Be More "Picky" by Agency Unfiltered
23 min listen
Eliminating Scope Creep by Agency Unfiltered
17 min listen
Rolling Out a Full Agency Rebrand by Agency Unfiltered
23 min listen
How We Navigated a 4 Agency Acquisition: Ingunn Bjøru joins us to discuss how her team approached the M&A and creation of Avidly, how she knew it was time to open the discussion, and what the transformation into Avidly meant for her leadership team, her employees, her processes, and her... by Agency Unfiltered
21 min listen
Scaling Content Marketing in 2021 and Beyond by Agency Unfiltered
23 min listen
Running an Inbound Paid Ad Strategy: Carter and Cameron, Partners at Creative Cave, come on the show to discuss paid ads and how they fit into their agency’s overall inbound strategy for clients. They discuss why agencies shouldn’t see paid ads and inbound as two competing... by Agency Unfiltered
24 min listen
Managing Increasingly Sophisticated Clients: It’s no secret: clients have become more tech savvy and in tune with the digital landscape, which has the opportunity to add friction to your team’s ability to consult and drive strategy. Paul Brienza from Laughlin Constable explains what this... by Agency Unfiltered
20 min listen
Implementing Open Book Financial Management: Mike and Nikole Rose of Mojo Media Labs join us to talk about open book financial management: a practice in which Mojo shares their financials with the team to have everyone think like business owners. We talk about why they incorporated this... by Agency Unfiltered
30 min listen
Mastering Client Web Projects: Trish Lessard, CEO of Mediajunction, joins us to talk client websites and how to manage complex CMS builds, migrations, and implementations—while keeping these projects under budget, within scope, and delivered on time. by Agency Unfiltered
21 min listen
Navigating Your Critical Scale Points: Bob and Verity Dearsley, the Chief Executive and Managing Director of B2B Marketing Lab, join us to talk about scale points: the times where you must invest, revamp, or pivot to properly scale your growing agency. Learn how to focus on the customer,... by Agency Unfiltered
29 min listen
Shattered By Embezzlement (and How We Climbed Out): As CEO of Campaign Creators, Bob’s story is an interesting one: in 2016, Bob had an employee embezzle three hundred thousand dollars from his agency’s payroll account. In this episode, Bob shares this story in full and how he was able to rebuild... by Agency Unfiltered
31 min listen
“Renewing Your Vows” with HubSpot by Agency Unfiltered
30 min listen

More Episodes from Agency Unfiltered

Skip carousel

Accelerating Growth with Category, Industry, and Platform Specialization by Agency Unfiltered
43 min listen
Prospecting & Lead Generation Tactics That Work for 2024 by Agency Unfiltered
40 min listen
Parental Leave Planning & Continuity in the Client Experience by Agency Unfiltered
39 min listen
Scaling Delivery with a LATAM-based Team by Agency Unfiltered
46 min listen
Partner GTM with a Recommended Tech Stack and App List by Agency Unfiltered
45 min listen
Launching a Verticalized Sub-Brand by Agency Unfiltered
46 min listen
Implementing the Four Day Workweek by Agency Unfiltered
41 min listen
Evolving ABM with an Account-Based RevOps Strategy by Agency Unfiltered
41 min listen
The Tech-Enabled Path Towards Scale by Agency Unfiltered
41 min listen
Selling and Servicing Frameworks from a Growing Partner by Agency Unfiltered
44 min listen
Evolving Your Sales Strategy as a Small (and Growing!) Agency by Agency Unfiltered
41 min listen
Growing an Agency YouTube Channel (and Lead Engine) to 1.2M Views by Agency Unfiltered
37 min listen
A Community Builder's Guide to Community-Led Growth by Agency Unfiltered
38 min listen
HubSpot for Education & Deep Niche Alignment by Agency Unfiltered
42 min listen
Operationalizing AI-Powered Solutions and Processes by Agency Unfiltered
37 min listen
The Advantages to Maintaining a Lean Team (in both Sales and Servicing) by Agency Unfiltered
36 min listen
Culture & Sales: Dan Tyre's Strategy for Achieving Scale & Sustainable Growth by Agency Unfiltered
51 min listen
Driving Sales Performance with a Sales Enablement Strategy by Agency Unfiltered
42 min listen
Synergy & Strategy: Unlocking Growth Through "Sister" Agencies and Partnerships by Agency Unfiltered
47 min listen
Unlocking Operational Efficiencies with Private Client Portals by Agency Unfiltered
42 min listen
Empowering Small by Agency Unfiltered
36 min listen
Navigating the Proliferation of Artificial Intelligence by Agency Unfiltered
45 min listen
Powering Agency Efficiencies with Generative AI by Agency Unfiltered
42 min listen
Accreditation Applications Built to Pass (from a 3x-Accredited Partner) by Agency Unfiltered
51 min listen
How to Maximize HubSpot Academy for Accelerating Your Career by Agency Unfiltered
46 min listen
Scaling New Hire Onboarding with Academy Certifications by Agency Unfiltered
34 min listen
Selling Into & Servicing the Enterprise by Agency Unfiltered
44 min listen
Change Management and Ensuring Post-Implementation Adoption by Agency Unfiltered
37 min listen
HubSpot's Strategic Objectives and Partner Vision w/ CEO Yamini Rangan by Agency Unfiltered
42 min listen
Leveraging a Connected Platform with RevOps & HubSpot's Operations Hub by Agency Unfiltered
40 min listen

Related podcast episodes

Skip carousel

How Your Marketing Agency Can Add Video As A Service: Looking for a way to add tons of value and increase services to your agency clients? Have you considered adding video as a service but not sure where to begin? Adding video can seem overwhelming but it doesn't have to be. With the right processes... by Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies
24 min listen
How to use influencer video marketing to boost business growth by Predictable B2B Success
48 min listen
From Nice-to-Have to Need-to-Have: The Role of Marketing in Customer Retention by Digital Banter
47 min listen
Unlocking Video Content Secrets for Real Estate Agents Ep. (849): In this new episode of our Agent Training Series Pt.5, I will discuss the essential strategy for new real estate agents to harness the power of video marketing. This approach centers on creating two videos daily to establish a solid online presence... by F.I.R.E.D UP with Krista Mashore
13 min listen
687: Calm’s Director of UA, Matt Horiuchi, on Ad Strategies That Retain Users: We've got an action packed episode with the Director of User Acquisition at Calm, Matt Horiuchi. You are going to discover ad strategies that actually retain users, why high production value is not that important in video ads and how to make sure you h... by App Marketing by App Masters
26 min listen
The Impact of YouTube on Business Growth and How Marty McDonald Built Bad Rhino Marketing and Attracted Major Clients by Garlic Marketing Show
25 min listen
Video Content 101 - Gary Gumbleton by Marketing Meetup Podcast
23 min listen
Video marketing best practices: Matt's guest is Caren Cioffi, Excecutive Vice President and General Maanger, Enterprise & Digital Marketing Business for Brightcove. In this episode Matt and Caren will not only talk about general best practices for video marketing, but where to app... by Sales Pipeline Radio
26 min listen
How videos can boost your Sales by Sellosophy Podcast
32 min listen
Keynote Video: A Better Way to Present Your Solution, with Maura Rivera by B2B Growth
32 min listen
Agency Growth: Mastering Sales & Client Acquisition by Seven Figure Agency Podcast with Josh Nelson
12 min listen
2 Keys That Make Your Marketing Strategy Work by The Marketing Ninja
11 min listen
Ep. 450 | Martech Madness: Scaling ABM, Bridging Sales and Marketing Gaps by Sunny Side Up Podcast
37 min listen
Mastering Google Ads: Should You Hire an Agency or Run Your Own Campaigns? by The Google Ads Podcast
7 min listen
Automating Your Processes with Seth Brewer by Transformed Sales
19 min listen
Mobile Paywall Optimization: How to Increase In-App Subscription: In this upcoming masterclass, you will discover the marketing infrastructure you need before you begin any paid marketing or user acquisition campaign. You will discover: 1) What is an MMP? 2) SKAdNetwork Disruption 3) Where to start with user acquisition (UA) 4) UA best practices From the best ROI ad platforms available to crafting compelling ad copy and targeting the right audience, we will cover it all. We will also be sharing case studies and real-world examples to help you see the concepts in action. Whether you're a beginner or an experienced marketer looking to level up your paid marketing efforts, this video has something for everyone.  Niels Beenen is the Strategic Partnerships at Singular. This video is part of the Indie Heroes Virtual Bootcamp held last November 8, 2022. SPONSORS Want to boost your mobile app’s search visibility on Google Play & App Store? Find hundreds of the most relevant and popula by App Marketing by App Masters
35 min listen
Drive B2B Growth with a Customer-Centric Approach in Product-led Growth Strategies with Aaron Bird (Inflection), Laura Schaffer (Amplitude) and Francis Brero (MadKudu) by The Stack
40 min listen
Jim Heininger on Rebranding the Largest Companies on Earth by The Digital Agency Growth Podcast
40 min listen
214 - Evergreen Marketing Strategies, with Kari Keating by The Marketing Millennials
41 min listen
Maximizing Client Retention: Your Blueprint for Agency Success by Seven Figure Agency Podcast with Josh Nelson
12 min listen
Tips to Be a Successful Real Estate Agent (Ep 380): Here are some tips to be a successful real estate agent. Be different. Be innovative in what you do. Remember, marketing is everything. Marketing will make or break your career as a real estate agent. Use Video as a marketing tool. Video as a... by F.I.R.E.D UP with Krista Mashore
4 min listen
Automate Your Remarketing-with Grant Wise-EP87: During this episode of the Lab Coat Agents Podcast, host Jeff Pfitzer talks to Grant Wise, the Founder of Witly, an automated-ad platform. With Witly, real estate agents are able to automate their marketing campaigns with various strategies to the... by Lab Coat Agents Podcast
53 min listen
Boost Your App Subscription Revenue: Proven Strategies and Optimization Tips: Here's my presentation from MAU Vegas 2023 on all the latest strategies to increase your app subscription. Welcome to our latest video where we dive into the world of app subscription revenue and share valuable insights to help you maximize your earnings. In this comprehensive guide, we'll cover a range of effective strategies that can significantly enhance your app's subscription revenue. ? Discover the Power of Long Paywalls We explore the fascinating concept of long paywalls and why they consistently outperform shorter ones. Uncover the psychology behind user behavior and learn how extending the paywall duration can increase conversions and revenue. ? Test a Hard Paywall for Success Are you hesitant about using a hard paywall for your app? We'll explain why it's worth giving it a shot. Dive into the reasons behind the effectiveness of hard paywalls, learn how they can drive higher subsc by App Marketing by App Masters
22 min listen
Can You Be Good Enough?: Mastering your purpose & value with Mark Magnacca Mark Magnacca joins Matt Heinz on this episode of Sale Pipeline Radio! Mark is the author of "So What?" and President and Founder of Allego, Inc. Listen in to see why practice for sales professiona... by Sales Pipeline Radio
24 min listen
Ep. 457 | Preparing For a Cookieless Future, Part One: The Shift to Cohort-Based Advertising by Sunny Side Up Podcast
19 min listen
How To Be A Successful Real Estate Agent? (Ep 499): Here are some tips to be a successful real estate agent. Be different. Be innovative in what you do. Remember, marketing is everything. Marketing will make or break your career as a real estate agent. Use Video as a marketing tool. Video as a... by F.I.R.E.D UP with Krista Mashore
4 min listen
Hear Jim Ninivaggi Define Sales Enablement in a 5 Minute Podcast with Matt Heinz: Join us for this episode which is a five-minute definition of Sales Enablement from Jim Ninivaggi, Chief Readiness Officer at Brainshark, Inc. In this extract from the original program, Sales Enablement’s Evolution from a Front Row Seat with Jim Nin... by Sales Pipeline Radio
26 min listen
How to Plan and Manage Marketing Projects with Gray MacKenzie by Garlic Marketing Show
33 min listen
The Importance of Data in Practice Success | With Gaidge's COO Suzanne Wilson, MBA: On this episode of The Golden Age of Orthodontics, Dr. Leon and Amy are joined by Suzanne Wilson. Suzanne is a marketer with strengths in strategic planning, customer insights, and traditional and digital marketing tactics. Suzanne is Chief Operating... by The Golden Age of Orthodontics
36 min listen
Redefining Dealer Ad Strategies, Surviving Google Support Changes, The Importance of Human Insight | Dave Spannhake by The Dealer Playbook
26 min listen

Discover this podcast and so much more

Creating Your Agency's Video Strategy

Creating Your Agency's Video Strategy

Description

Titles in the series (100)

More Episodes from Agency Unfiltered

Related podcast episodes