22 min listen
Prospecting & Lead Generation Tactics That Work for 2024
Prospecting & Lead Generation Tactics That Work for 2024
ratings:
Length:
40 minutes
Released:
Nov 29, 2023
Format:
Podcast episode
Description
Lara Triozzi and Terri-Lynne Anderson, CEO and Sales Manager at Market Launcher respectively, join the show to talk about prospecting and lead generation. With both perspectives, we get to talk about both the broad evolution of B2B prospecting and the cyclical nature of how sellers must change their approach to reach prospective buyers and the tactical approaches that work best from someone on the front lines. We talk about the current state of prospecting, what businesses are looking for from sales reps and sales conversations, and what the Market Launcher team does today that can help others improve and/or accelerate their own prospecting efforts. And based on Market Launcher’s expertise in the enterprise, Lara and Terri-Lyne also discuss how these early sales conversations change as you move upmarket.
Released:
Nov 29, 2023
Format:
Podcast episode
Titles in the series (100)
Driving Value in Your Niche with Workshops: In this episode, Jill Wilson of Simple Machines Marketing drops by to discuss the value her agency has found in finding their niche. She explains how aligning around a niche can positively impact marketing, sales, and service. We then dig into running... by Agency Unfiltered