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Strategies for Gallery Success with Photographer Jeffrey Stoner

Strategies for Gallery Success with Photographer Jeffrey Stoner

FromHow to Sell Art: The Abundant Artist Podcast


Strategies for Gallery Success with Photographer Jeffrey Stoner

FromHow to Sell Art: The Abundant Artist Podcast

ratings:
Length:
26 minutes
Released:
Oct 17, 2018
Format:
Podcast episode

Description

In this episode, we cover: 0:35- How Cory met Jeffrey 1:45- How Jeffrey made the decision to go into full-time photography 3:45- How Jeffrey leverages a specific kind of tourism- grown adults without kids in tow- to increase his gallery sales 4:35- How Jeffrey identifies which galleries may fit well with his business plan 5:45- Jeffrey's "secret shopper" method of evaluating galleries 6:30- There is no way to accurately judge a person's amount of wealth and likelihood of buying art simply by their appearance 10:20- A different gallery model charges artists a small rent, then takes a smaller commission than a conventional gallery and encourages artists to market themselves. This model is more collaborative- is it better? 12:40- Being reliable and easy to work with will improve your overall opportunities with galleries. The "basics" of professionalism will help artists stand out. 17:20- Including personal extra touches in shipped art is always a good idea 18:05- Which social media platforms Jeffrey is spending the most time on 19:00- Jeffrey shares how he got involved in producing published photo books 22:25- Jeffrey's advice for up and coming artists: make art that resonates with a large group of collectors, and be willing to create a series of art with a theme  
Released:
Oct 17, 2018
Format:
Podcast episode

Titles in the series (61)

We interview successful professional artists including painters, sculptors, photographers and other fine artists. We talk about the business of art and what it takes to succeed.