Any who have truly lost themselves in an immersive experience have glimpsed the potential of immersion as a whole. Caroline Murphy -co-founder of Incantrix production- discusses this potential, and the cause behind the air of wonder and openness that often follows audiences out the doors, after an immersive production. Caroline seems to have a particular propensity for looking at immersive design as both an engineering problem and a piece of social art at the same time. This ability has manifested in their productions of The Carnivale, Crown Me, and extends to inspire audiences of both immersive enthusiasts and the immersive unaware. Full show notes with selected links mentioned in the show and chapter markers can be found here: https://www.immersionnation.com/incantrixproductionspodcast/