Sound design plays an important role in creating immersive attractions. Falcon’s Director of Sound Rick Morris had the opportunity to share how powerful sound can be when creating emotion, anticipation, and even authenticity during his presentation at this year's InfoComm trade show.    Special Credits A huge thank you goes to Blooloop and Avixa for inviting us to be a part of the attractions technology sessions at InfoComm.     ABOUT THE SHOW: “Experience Imagination” is a Themed Entertainment Podcast presented by Falcon’s Creative Group, a design studio and media house that works to create immersive experiences around the world. Learn more about us at www.falconscreativegroup.com.   FALCON’S SOCIAL MEDIA: Tweet Falcon’s: twitter.com/falconscg  Follow Falcon’s: facebook.com/falconscreativegroup/  Like Falcon’s: instagram.com/falconscg/  Pin Falcon’s:  pinterest.com/falconscg/boa