Description:Spencer Williams has followed a common thread. From documentary, to haunted corn mazes, to boutique immersive experiences for only 1 to 3 guests. The desire to watch a story, a world, a new perspective unfold brought him to the front edge of immersive entertainment. Creating Walk the Night Immersive, Spencer has developed Tales by Candlelight, The Guest and the Host, and a number of other productions in collaboration with world renowned Bluebarn theatre.As part of the first cohort of immersive creators, Spencer has helped give legs to the immersive revolution; he, like many others, found a home on the front lines of this changing landscape and decided to stay.Make it immersive:Creating magic realism: [2:15] Selected Links from episode:Walk the NightTales By CandlelightGrand Rapids, MI [shameless hometown plug]Capital WTwo Bit CircusGalaxy’s edgeSpeakeasy SocietyImmersive Sweeny toddSXSWestworldScent marketingImmersive Design SummitJenny Weinblum of Meow WolfGeoffrey Jackson Scott: PeoplmovrCeaseless funGiant SpoonSanta Monica Pier: (does strange things)The Guest and the Host: make musicShow Notes:Make it immersive [2:15]Using personal context to build worlds [13:30]Building options and making a new fields [18:45]Immersive impacting students [21:02]Immersive impact on theatre [22:28]Immersive advertising [25:16]Scent marketing + awareness [26:43]Stepping carefully [27:48]Immersive revolution: “What are we revolting against” [30:40]The importance of questioning + extended fandom [31:40]Facebook, consent, and why Opt-out, not Opt-in? [33:55]‘Move fast and break things’ vs. sustainability [37:37]High potential immersive creators [41:27]Spencer’s work & details of the experiences [45:03]Changes in ‘Tales by Candlelight' booking [50:08]Audience ask: ‘Find what’s near you’ [54:17]