“The art of immersive isn’t about the art of engagement, it isn’t about holding people’s attention... It’s about attachment. It’s about forging a connection.” -NoahYou can consume or you can create. Usually, it’s one or the other. Whether you’re considering a movie, music, or a book.. You can choose what you consume, for the most part, but you can’t alter the thing while in the midst of a storyline. Which, I believe, is part of what makes immersive so confounding. In the space of immersive entertainment, there is the option to do both. Today we have, once again, good sir Noah Nelson the creator of No Proscenium. Based in LA, for the last 5 years Noah has strived to knit together the immersive community across the country and help the world understand this change in the way that our culture consumes narrative and story. Selected Links:No ProsceniumInstagramTwitterFacebookSpiderman Into The SpiderverseThe VoidSelfie Palace that does it right: Museum of Ice CreamEverything Immersive Facebook GroupNo Proscenium PodcastHERE summitShow Notes:On oculus and interface [2:05]What is immersive? What is the goal? [3:40]The art of immersive isn’t about engagement [5:27]Emotional agency [7:18]You are Shia LaBeouf [8:54]The entertainment in immersive [10:55]Relearning what matters [15:35]You can’t spend all day long questioning reality [20:38]The trough of disillusionment [22:35]Rehearsal for existence & learning agency [23:53]What isn’t immersive? [27:37]Selfie palaces [29:03]Justifying immersive [30:14]