In this week's episode, we're joined by Global Marketing Strategist, Christine Michel Carter.Christine is a Senior Contributor to Forbes, author of the books 'Mom AF' and 'Can Mommy Go To Work?', speaker and the #1 Global Voice for Working Moms.In this episode we discuss:How Christine commits to authenticity in her writing and how writers, journalists and marketers can tooUsing feedback from your audience and vulnerability in your writing to improve your communicationThe best way to approach and work with influencersThe current state of authenticity and social mediaExamples of people and brands that do a great job of leading with authenticityReferenced on this episode:[Book] Mom AF by Christine Michel Carter[Book] Not Just Black and White by Dr Anni Reinking[Article] The Complete Guide to Generation Alpha, The Children of Millenials by Christine Michel Carter[YouTube Channel]: Dhar MannGrammarly writing assistantHelp a Reporter OutTrelloCONNECT WITH CHRISTINE:https://christinemichelcarter.com/https://www.facebook.com/christinemichelcarter/https://www.instagram.com/cmichelcarter/https://twitter.com/cmichelcarterhttps://www.linkedin.com/in/cmichelcarter/CONNECT WITH SCOTT:scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenuttCONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.facebook.com/SiteVisibilityhttp://instagram.com/sitevisibilityFor all show ideas, guest recommendations and feedback email See acast.com/privacy for privacy and opt-out information.