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Finding The Line Between Sales & Marketing In SaaS -- Rachel Leist // HubSpot

Finding The Line Between Sales & Marketing In SaaS -- Rachel Leist // HubSpot

FromMarTech Podcast ™ // Marketing + Technology = Business Growth


Finding The Line Between Sales & Marketing In SaaS -- Rachel Leist // HubSpot

FromMarTech Podcast ™ // Marketing + Technology = Business Growth

ratings:
Length:
13 minutes
Released:
Dec 31, 2021
Format:
Podcast episode

Description

Senior Director of Marketing at HubSpot, Rachel Leist, wraps up discussions on leveling up your SaaS marketing game. Finding the right balance between marketing and sales can be a complex task. However, it is critical that marketing and sales strategies are aligned in the modern marketplace. Today, Rachel looks at finding the line between your sales and marketing teams when marketing to SaaS businesses. Show NotesConnect With: Rachel Leist: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Released:
Dec 31, 2021
Format:
Podcast episode

Titles in the series (100)

The MarTech Podcast tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.