In this first episode with Ad Results Media, we are able to speak with a “PodFather” of the podcasting space, Steven and his partner Kurt. We talked about inflection points and the growth of the podcasting landscape, how podcast advertising started with limited metrics and its trajectory over the last 18 months. We also discussed new technology developments in terms of tracking measurement adding to the attraction of podcasting as a marketing channel.Connect With:Kurt Kaufer: Website // LinkedIn Steve Shanks: Website // LinkedIn The MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.