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    How to evaluate podcast ad performance -- Kurt Kaufer & Steve Shanks // Ad Results Media

    How to evaluate podcast ad performance -- Kurt Kaufer & Steve Shanks // Ad Results Media

    FromMarTech Podcast ™ // Marketing + Technology = Business Growth

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    How to evaluate podcast ad performance -- Kurt Kaufer & Steve Shanks // Ad Results Media

    FromMarTech Podcast ™ // Marketing + Technology = Business Growth

    ratings:
    Length:
    30 minutes
    Released:
    Dec 4, 2020
    Format:
    Podcast episode

    Description

    We're back with Kurt Kaufer & Steve Shanks from Ad Results Media, to finish our conversation about the podcast advertising landscape. Yesterday we talked about inflection points and the growth of the podcasting landscape, how podcast advertising started with limited metrics, and new technology developments in terms of tracking measurement. Today we discuss how to evaluate podcast ad performance. Show NotesConnect With:Kurt Kaufer: Website // LinkedIn Steve Shanks: Website // LinkedIn The MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
    Released:
    Dec 4, 2020
    Format:
    Podcast episode

    Titles in the series (100)

    The MarTech Podcast tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.