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OTT vs. Linear Television Advertising -- Anthony Katsur // Nexstar Digital

OTT vs. Linear Television Advertising -- Anthony Katsur // Nexstar Digital

FromMarTech Podcast ™ // Marketing + Technology = Business Growth


OTT vs. Linear Television Advertising -- Anthony Katsur // Nexstar Digital

FromMarTech Podcast ™ // Marketing + Technology = Business Growth

ratings:
Length:
22 minutes
Released:
Oct 3, 2019
Format:
Podcast episode

Description

Today we're going to discuss one of my favorite developing marketing channels, digital OTT television. Joining us is Anthony Katsur, who is the SVP of Digital Strategy, Corp Development, and Ops at Nexstar Media, which is the largest TV station operator in the country. In part 1 of our conversation, Anthony is going to give us an overview of the competitive OTT landscape and why it's relevant for marketers. Show NotesConnect With: Anthony Katsur: Website // LinkedIn // TwitterThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Released:
Oct 3, 2019
Format:
Podcast episode

Titles in the series (100)

The MarTech Podcast tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.