40 min listen
#065 (Rebroadcast): Digital Analytics from a Psychological Perspective with Dr. Liraz Margalit
#065 (Rebroadcast): Digital Analytics from a Psychological Perspective with Dr. Liraz Margalit
ratings:
Length:
57 minutes
Released:
Jun 15, 2021
Format:
Podcast episode
Description
We can watch (sort of) what users do on our sites. That's web analytics. We can ask them how they felt about the experience. That's voice of the customer. But, can we (and should we?) actually analyze their emotional reactions? On this episode, Michael and Tim sat down with Dr. Liraz Margalit, Head of Digital Behavioral Research at Clicktale, to bend their brains a bit around that very topic. And, they left the discussion thinking differently about conversion rates, and even realizing that scroll tracking might just have a valuable application! For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page. This episode originally aired on June 20, 2017.
Released:
Jun 15, 2021
Format:
Podcast episode
Titles in the series (100)
#002: What is a Dashboard?: Episode 002 finds Michael, Tim and Jim tackling one of the most important, powerful and sometimes frustrating deliverables to any business analyst: the dashboard. What exactly is a dashboard? What are they for? What should they accomplish? Why can't... by The Analytics Power Hour