For this 3rd episode of the Rate of Rise Live Series! We are talking with the always thought provoking, Karl Wienhold, Author of the book, Cheap Coffee! The RoR Live Series is a project in partnership with Roast Magazine taking the popular RoR series on Keys to the Shop and to the SCA 2022 Global EXPO in Boston where we have some live face-to-face interviews with 10 of the coffee industry's brightest minds Karl Wienhold is a consultant, researcher and organizer of postcolonial rural development. He is dedicated to trying to better understand and undo extractive economic power structures that have oppressed people and degraded ecosystems to enrich others since colonial times. He studies coffee, microeconomics, agroforestry, circular economies, and is the author of the challenging and important book, "Cheap Coffee". In our chat we dig into lots of topics- mostly challenging- but some encouraging. All Inspiring action.  We cover: The power difference in the supply chain Treating symptoms vs finding solutions The role marketing plays Incentive structures Conflicts of interest Autonomy, Charity, and efficiency Grace for growth   Click here tp watch video of this interview on Roast magazine's YouTube channel!  Subscribe to Roast Magazine! (Use code "ROR" to get $5 bucks off your subscription)   Links: www.cheapcoffeebook.com    www.keystotheshop.com Consulting and coaching: chris@keystotheshop.com