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Where's the Proof? with Cristy Garcia

Where's the Proof? with Cristy Garcia

FromB2B Growth


Where's the Proof? with Cristy Garcia

FromB2B Growth

ratings:
Length:
38 minutes
Released:
Apr 25, 2022
Format:
Podcast episode

Description

In this episode, Benji talks to Cristy Ebert Garcia, CMO at Impact.com.
It's one thing to say we need to tie revenue to our marketing efforts, it's another to put a plan in place that executes on it consistently. Today Cristy provides her thoughts on attribution and how to discuss marketing with the C-suite.
Released:
Apr 25, 2022
Format:
Podcast episode

Titles in the series (100)

A daily podcast for B2B marketers. 4 million downloads and over 2,000 episodes. Co-hosted by a braintrust of people that would never use a word like braintrust.