9 min listen
Leverage ABM and Creativity to Thrive with Christine Switzer
FromB2B Growth
ratings:
Length:
38 minutes
Released:
Apr 7, 2022
Format:
Podcast episode
Description
In this episode, Benji talks to Christine Switzer, a marketer at Ridgeline.
Much of the work Christine does in her role these days is thinking about — How to sell a brain transplant and heart surgery. Not literally, but instead how to get across a complex value prop in an industry often set in its ways. Christine shares her learnings today to help you level up your marketing and messaging right away.
Much of the work Christine does in her role these days is thinking about — How to sell a brain transplant and heart surgery. Not literally, but instead how to get across a complex value prop in an industry often set in its ways. Christine shares her learnings today to help you level up your marketing and messaging right away.
Released:
Apr 7, 2022
Format:
Podcast episode
Titles in the series (100)
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