CitizenM is renowned not only for its design-forward aesthetic and affordable luxury ethos, but also tools such as in-room MoodPad tablets that control the temperature and blinds and lights that serve as TV remote controls.
But digitization will never replace human connection, CEO Klaas van Lookeren Campagne said on March 24, 2022 at Skift Forum Europe in a discussion with Skift Senior Travel Tech Editor Sean O’Neill. 
“Digital is the salt and pepper on the table,” van Lookeren Campagne said. “It enables much better service and much more interaction with our guests.” 
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