The coronavirus (COVID-19) pandemic has not only elevated the importance of digital services, it has made clear the limits of self-service. While sheltering at home, many members are using digital banking for first time. But even for digital natives, the pandemic has made mundane interactions meaningful.In this episode of the CUNA News Podcast, sponsored by Symitar, a division of Jack Henry & Associates, Lee Wetherington explains why credit unions need to shift from self-service to personalized digital service. Doing so will allow them to translate their people-helping-people philosophy into their digital channels, says Wetherington, Jack Henry’s director of strategic insight. He also details what a personal digital experience should look like, the technology that enables this shift, and best practices for creating a personal experience through digital channels.