Evolving from NPS to Account Experience

FromB2B Growth

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Evolving from NPS to Account Experience

FromB2B Growth

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Length:

47 minutes

Released:

Mar 4, 2021

Format:

Podcast episode

Description

In this episode of the #CX series, Ethan Beute, Chief Eva ngelist at BombBomb, talks with Ian Luck, VP of Global Marketing with CustomerGauge, about getti ng more value from NPS and other metrics, as well as ways your CX programs can go right...and wrong.

Released:

Mar 4, 2021

Format:

Podcast episode

Titles in the series (100)

A daily podcast for B2B marketers. 4 million downloads and over 2,000 episodes. Co-hosted by a braintrust of people that would never use a word like braintrust.

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1147: How to Understand and Leverage the Difference Between Brand Marketing and Performance Marketing w/ Chris Walker: In this episode we talk to , CEO at . Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: We'll never send you more than what you can read in < 1 minute. by B2B Growth
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1115: 3 Keys to Avoiding the Sales and Marketing Blame Game w/ Amanda Bohne: In this episode we talk to , Vice President of Marketing at . Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: We'll never send you more than what you can... by B2B Growth
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1117: How to Apply Your Core Values to Every Area of Your Employee Lifecycle w/ Christina Luconi: In this episode we talk to , Chief People Officer at . Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: We'll never send you more than what you can read in... by B2B Growth
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#BehindTheCurtain 5: Introducing a New Co-Host & 3 Elements for Making Valuable B2B Connections: In this episode of the #BehindTheCurtain Series, introduces a new member of the Sweet Fish Sales Team & a new co-host of B2B Growth: . Travis is the host of another podcast, . Want to get a no-fluff email that boils down our... by B2B Growth
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#B2BWebsites 6: How to Prevent Consumers From Wasting Time on your B2B Website w/ Eric Sharp: In the sixth episode of the #B2BWebsites series, , the Founder at , hits on a problem all B2B Marketers face with their website: preventing consumers from visiting, clicking around, and (gasp!) filling out lead gen forms. What. A. Waste.... by B2B Growth
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1121: How to Protect Brand Equity and Address Brand Fatigue w/ Geoff Bibby: In this episode we talk to , Vice President of Marketing at . Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: We'll never send you more than what you can... by B2B Growth
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1118: Is Automated Marketing Turning Your Buyers Off? w/ Lindsay Cournoyer: In this episode we talk to VP of Marketing at . Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: We'll never send you more than what you can read in... by B2B Growth
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#CategoryCreation 17: What It's Like to Be a Category Designer w/ Anna Schena and Cassidy Shield: In this episode, we talk to and from Narrative Science about what it's like to go through the category design process. Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth... by B2B Growth
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#H2H 7: Which of the 6 Innovation Archetypes Are You? w/ Carla Johnson: This #H2H segment is an interview hosted by featuring , well-known storyteller, keynote speaker, author and expert on innovation. Carlos & Carla discuss how B2B companies can harness the power of innovation in their people... by B2B Growth
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#CX 25: Branding As The Art of Differentiation w/ David Brier: In this episode of the #CX series, , Chief Evangelist at BombBomb, talks with , Chief Gravity Defyer at about branding, differentiation, innovation, and the constant pursuit of a better experience for your customers. Never miss an... by B2B Growth
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1125: How Get-Togethers Can Help you Cultivate Your Community w/ Kevin Huynh & Bailey Richardson: In this episode we talk to and , Partners at . Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: We'll never send you more than what you can read... by B2B Growth
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#ABM 4: 1 Non-Negotiable Every Company Must Have in Order to Nail ABM w/ Ben Coffee: In this 4th episode of the #ABM Series, talks to , Head of Marketing Operations at . Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: We'll... by B2B Growth
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1124: Why Do We Still Struggle with Workplace Engagement? w/ Debbie McGrath: In this episode we talk to Founder at . Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: We'll never send you more than what you can read in < 1... by B2B Growth
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#BehindTheCurtain: Process Vs. Improvement (The Best Sales Teams Do Both) w/ Logan Lyles: On this #BehindTheCurtain episode, (Director of Partnerships at Sweet Fish Media) discusses how to leverage monthly meetings to keep your sales team on course, but still allow for continuous process improvement. What we talked about: i. The need for... by B2B Growth
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1126: How To Carve Out Your Path to Marketing Leadership w/ James Winter: In this episode we talk to VP of Marketing at . Thanks to a partnership with Outreach and Sales Hacker our friend Scott Ingram is making the live stream of his Sales Success Summit available for free. This event on October 14th and... by B2B Growth
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1123: How Can Brand Unleash the Power of CX w/ Chris Willis: In this episode we talk to Chief Marketing Officer at . Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: We'll never send you more than what you can... by B2B Growth
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1135: Is Intentional Self Delusion the Key to Managing Negative Emotions? w/ Garin Hess: In this episode we talk to , Founder and CEO at . Thanks to a partnership with Outreach and Sales Hacker our friend Scott Ingram is making the live stream of his Sales Success Summit available for free. This event on October 14th and 15th... by B2B Growth
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1140: 4 Reasons Why Branding is a Business's Most Important Asset w/ Mark Scott: In this episode we talk to , Chief Marketing Officer at . Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: We'll never send you more than what you can read... by B2B Growth
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#Books 6: How To Market To Increasingly Entitled Consumers w/Douglas Burdett & James Muir: In this 6th episode of the #Books series, , Founder of , and , author of , recap some of the key ideas from the marketing and sales books that were recently featured on . Want to get a no-fluff email that boils down our 3... by B2B Growth
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1130: How to Create Community and Build Culture Through Wellness w/ Maria Juan: In this episode we talk to VP of Marketing at . Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: We'll never send you more than what you can read in... by B2B Growth
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Evolving from NPS to Account Experience

Evolving from NPS to Account Experience

Description

Titles in the series (100)

More Episodes from B2B Growth

Related podcast episodes