16 min listen
Lean ABM: Engage Target Accounts Without a Massive Budget
FromB2B Growth
ratings:
Length:
37 minutes
Released:
Feb 4, 2021
Format:
Podcast episode
Description
In this episode, Dan Sanchez talked with Andrei Zinkevich, CEO at FullFunnel.io, about how to do lean ABM.
If you’re looking for a step-by-step guide that will help you build a reliable demand generation engine, then you’re gonna want to listen to Andrei break his case study down in this episode.
If you’re looking for a step-by-step guide that will help you build a reliable demand generation engine, then you’re gonna want to listen to Andrei break his case study down in this episode.
Released:
Feb 4, 2021
Format:
Podcast episode
Titles in the series (100)
#B2BWebsites 6: How to Prevent Consumers From Wasting Time on your B2B Website w/ Eric Sharp: In the sixth episode of the #B2BWebsites series, , the Founder at , hits on a problem all B2B Marketers face with their website: preventing consumers from visiting, clicking around, and (gasp!) filling out lead gen forms. What. A. Waste.... by B2B Growth