In this episode we talk to Toby Murdock, Co-Founder & CEO of Kapost & currently GM at Upland Software & Zoë Randolph, Content Architect at Kapost. They are co-authors of the new book Mastering One Voice: A marketing fable & field guid to content operations. Learn more at contentoperations.com. Use the promo code GROWTH for 30% off your copy of the book. Directive drives search marketing results for enterprise brands around the world, but you’ll feel like their only client. Learn more at: directiveconsulting.com Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.