25 min listen
SaaStr 492: The 2021 State of Marketing Technology with Marqeta's CMO, Vidya Peters
FromThe Official SaaStr Podcast: SaaS | Founders | Investors
SaaStr 492: The 2021 State of Marketing Technology with Marqeta's CMO, Vidya Peters
FromThe Official SaaStr Podcast: SaaS | Founders | Investors
ratings:
Length:
19 minutes
Released:
Nov 3, 2021
Format:
Podcast episode
Description
As Marqeta’s CMO, Vidya Peters drives marketing strategy and execution including brand, PR, corporate marketing, product marketing, events, and demand generation. Prior to joining, Vidya ran marketing for MuleSoft where she helped scale the business from pre-IPO to one of the most successful and fastest-growing public enterprise software companies and later one of the most significant enterprise acquisitions. In this podcast, learn why intent is the new lead and Vidya's hard-earned marketing lessons from Marqeta and Mulesoft.
Released:
Nov 3, 2021
Format:
Podcast episode
Titles in the series (100)
Saastr 007: What It Takes To Get Series A Investor Interested and Guidelines To Manage Your Burn Rate with Doug Pepper, Partner @ Shasta Ventures: I am thrilled to welcome, Doug Pepper, Partner @ Shasta Ventures to the show today. Doug is a master when it comes to SaaS investments with his companies generating over $500m in revenue in 2015, having funded the likes of Marketo,... by The Official SaaStr Podcast: SaaS | Founders | Investors