Everand Logo

Welcome to Everand!

  • Discover this podcast and so much more

    Podcasts are free to enjoy without a subscription. We also offer ebooks, audiobooks, and so much more for just $11.99/month.

    SaaStr 476: The Secrets to Aligning Marketing and Revenue Strategies with Marqeta's CMO, Vidya Peters and Amy Chang, Board Member @ Marqeta, Disney, & P&G

    SaaStr 476: The Secrets to Aligning Marketing and Revenue Strategies with Marqeta's CMO, Vidya Peters and Amy Chang, Board Member @ Marqeta, Disney, &…

    FromThe Official SaaStr Podcast: SaaS | Founders | Investors

    Start listeningView podcast show

    SaaStr 476: The Secrets to Aligning Marketing and Revenue Strategies with Marqeta's CMO, Vidya Peters and Amy Chang, Board Member @ Marqeta, Disney, &…

    FromThe Official SaaStr Podcast: SaaS | Founders | Investors

    ratings:
    Length:
    22 minutes
    Released:
    Aug 18, 2021
    Format:
    Podcast episode

    Description

    Recently, Vidya ran both the marketing and revenue functions for Marqeta, during a critical time as the company prepped for an IPO. This podcast will discuss the nuances of building a cohesive marketing and revenue strategy and share advice for other organizations seeking to align these functions during a critical time of growth for their companies.
    Released:
    Aug 18, 2021
    Format:
    Podcast episode

    Titles in the series (100)

    The Official Saastr Podcast is the latest and greatest from the world of Saastr, interviewing the most prominent operators and investors to discover their tips, tactics and strategies to attain success in the fiercely competitive world of SaaS. On the side of the operators, we centre around getting from $0 to $100m ARR faster, what it takes to scale successfully and what are the core elements of hiring. As for the investors, we learn what metrics they hone in on when examining SaaS business, what type of metrics excites them and what they look for in SaaS founders.