27 min listen
60: Campaign podcast: The power of the creative nudge
FromCampaign podcast
ratings:
Length:
29 minutes
Released:
Aug 5, 2021
Format:
Podcast episode
Description
On this week's Campaign podcast, acting news editor Simon Gwynn and UK editor Maisie McCabe discuss one of the biggest stories to hit adland in recent years: the outcome of the JWT employment tribunal, and how coverage unfairly focused on Wunderman Thompson's Jo Wallace.
Simon and Maisie then talk about one of the week's biggest new reviews – the consolidated global media account of food delivery giant Just Eat Takeaway – followed by some of the latest ads.
In the second half of the episode, Maisie speaks to Kev Chesters and Mick Mahoney, strategy and creative partners at Harbour Collective, about their new book The Creative Nudge, and why it pays to ask "What would Gaga do?".
"Being unreasonable means being prepared to dissent," Chesters says. "One of the problems we have in business is we reward consent... You can't be creative if it's not different – you have to be prepared to reward dissent."
Released:
Aug 5, 2021
Format:
Podcast episode
Titles in the series (100)
The Marketing Mind 6 - taste in advertising: Our February episode is hosted by Rachel Barnes and features David Bain, planning partner at BMB, and Marketing’s features editor Rebecca Coleman. This month, it's all about good and bad taste marketing, how that's changed and what the immediacy of pub... by Campaign podcast