As this health insurance company has learned, growing brand awareness (and battling industry stigma) when you're not a top-of-mind employer requires exceptional employer brand strategy and measurement.

Ashley Cheretes is Head of Marketing, Talent Acquisition at Cigna.

Ashley Cheretes on LinkedIn:
https://www.linkedin.com/in/ashleycheretes/

Ashley Cheretes online:
https://ashleycheretes.com/

Cigna Careers:
http://cigna.com/careers

Subscribe to this podcast: https://employerbrandingpodcast.com

Measure your employer brand: https://employerbrandindex.co

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