Creating content for a marketing campaign is not as easy as you might think. We have a lot of things to consider, such as deciding what data to use for every client. In today’s episode I am joined with Scott DuBois founder of Pidalia a digital agency in Boston. Scott has an IT background and uses data to drive every decision and is an overall cool guy. Listen in as we talk about how to use Data to create a great marketing campaign. What You’ll Learn: How to prevent being overwhelmed by the possibilities How to use data to be reactive instead of proactive Why it’s always about what’s best for the client When not to push out content What’s the biggest trend in data https://pidalia.com/garlic/ See acast.com/privacy for privacy and opt-out information.