26 min listen
The Power of Purpose for Employer Brands, with Markus Kramer
The Power of Purpose for Employer Brands, with Markus Kramer
ratings:
Length:
39 minutes
Released:
Apr 11, 2018
Format:
Podcast episode
Description
The power of Purpose can make all the difference in attracting and retaining top talent. Companies like Apple, Google and Airbnb know this very well. In today’s episode, we’ll find out how to uncover and articulate a purpose that could improve your employer brand.
Markus Kramer advises Boards, Executives and Operational Teams on all aspects of strategic positioning, growth and brand management. The brands Markus has worked with include Harley-Davidson, Aston Martin, Luxury Goods, Financial Services Firms, Technology brands, NOGs, startups and many more. Markus is Visiting Professor in Strategic Brand Management at Cass Business School London and holds degrees from the University of California (USA), Oxford (UK), MIT (USA) and speaks regularly at select conferences and business schools around the world.
Connect with Markus on LinkedIn: https://www.linkedin.com/in/markuskramer/
The Guiding Purpose Strategy book: http://guidingpurposestrategy.com/
Employer Brand Strategies Conference in San Diego, 22-24 May: https://employerbrandingstrategies.com [Use promo code: LINK15]
Employer Branding Academy kick-off @ Facebook London, April 17th: https://hubs.ly/H0b6bLH0
Check out the Employer Brand Index: https://employerbrandindex.co
Show-notes will be available at https://employerbrandingpodcast.com
Got questions or feedback? Email: jorgen@linkhumans.com
Markus Kramer advises Boards, Executives and Operational Teams on all aspects of strategic positioning, growth and brand management. The brands Markus has worked with include Harley-Davidson, Aston Martin, Luxury Goods, Financial Services Firms, Technology brands, NOGs, startups and many more. Markus is Visiting Professor in Strategic Brand Management at Cass Business School London and holds degrees from the University of California (USA), Oxford (UK), MIT (USA) and speaks regularly at select conferences and business schools around the world.
Connect with Markus on LinkedIn: https://www.linkedin.com/in/markuskramer/
The Guiding Purpose Strategy book: http://guidingpurposestrategy.com/
Employer Brand Strategies Conference in San Diego, 22-24 May: https://employerbrandingstrategies.com [Use promo code: LINK15]
Employer Branding Academy kick-off @ Facebook London, April 17th: https://hubs.ly/H0b6bLH0
Check out the Employer Brand Index: https://employerbrandindex.co
Show-notes will be available at https://employerbrandingpodcast.com
Got questions or feedback? Email: jorgen@linkhumans.com
Released:
Apr 11, 2018
Format:
Podcast episode
Titles in the series (100)
Do Brands Still Need Agencies for for Social Media? With Rylan Holey of Hootsuite: Social media is maturing and becoming a core part… by Employer Branding Podcast