What do you do when revenues aren’t making the mark? How do you bounce back when the heat is on from the looming competition that’s waiting for you to slip up? You wow!   That’s exactly what John Dwyer did for a major banking client when he got their brand in front of Jerry Seinfeld. But it didn’t stop there, John went on to get Jerry to become a spokesperson and tripled sales in just 18 months. Prior to launching The Institute of Wow, John established Dynamic Ideas where he honed his “wow factor” and was contracted by the likes of 7-11, Coca Cola, Westfield Malls and McDonalds. If you’ve ever wondered how business mavericks like Richard Branson and Elon Musk create a niche where others don’t see an opportunity, this episode is a must listen. Hear how turf framers sold out of their entire inventory in a few short hours, a dilapidated Fiji resort that went from 30 to 80% occupancy, and what you can do to become the purple cow of your industry without a $500,000 Ad budget.   Favorite Business Book: Purple Cow by Seth Godin Mindset Principle: Being the “Un” of my industry. Unconventional. Unlike anyone else. Favorite Quote: “Never, ever ever ever ever give up.” - Winston Churchill Connect with today’s guest: Explode Your Sales - Get FREE access to John’s event in Santa Monica, CA on June 1st. Institute of Wow - Learn John’s top tips for wowing clients and prospects for life. See acast.com/privacy for privacy and opt-out information.