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810. Right Story, Right Channel, Right Team w/ Melanie Deziel

810. Right Story, Right Channel, Right Team w/ Melanie Deziel

FromMove: The Go To Market Podcast


810. Right Story, Right Channel, Right Team w/ Melanie Deziel

FromMove: The Go To Market Podcast

ratings:
Length:
31 minutes
Released:
Mar 19, 2021
Format:
Podcast episode

Description

Put your audience first — the motto of every journalism school.Put your product first — the motto of every marketing department.When a hard-nosed journalist transitioned into a savvy content marketer, she merged those two ideas. And with that, she made magic happen.In this episode, Melanie Deziel, former NYT journalist, chief content officer at StoryFuel, and author of The Content Fuel Framework, joins me to discuss how to tell the right story on the right channel with the right team. 
Released:
Mar 19, 2021
Format:
Podcast episode

Titles in the series (100)

The #FlipMyFunnel Podcast is a daily podcast hosted by entrepreneur, CMO, and founder of the #FlipMyFunnel movement, Sangram Vajre. On this show, you’ll find a mix of interviews with sales and marketing experts, keynotes from Flip My Funnel events, conversations about staying aligned across an entire organization, fundamental leadership principles, and commentary on great content that’s been published on the Flip My Funnel blog. Ultimately, this podcast is dedicated to helping B2B marketing, sales, and customer success professionals become masters of their craft. Each episode features topics like: leadership, sales and marketing alignment, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B marketing, B2B sales, customer success, strategic partnerships, agile marketing, buyer personas, content creation and promotion, social media and more. 301313