My guest today is Brennan Dunn, the founder of RightMessage. He focuses on helping high level creators and businesses turn more subscribers into customers through the wizardry of personalized marketing. He is on a quest to help marketers break free of "one-size-fits-all" and deliver bespoke, highly relevant messages to their customers: both present and future. The topic is his book This Is Personal: The Art of Delivering the Right Email at the Right Time. In this episode of Trend Following Radio we discuss: Email marketing Living in the UK Personalized advertising and AI-generated content Importance of engaging with recipients Jump in! --- I’m MICHAEL COVEL, the host of TREND FOLLOWING RADIO, and I’m proud to have delivered 10+ million podcast listens since 2012. Investments, economics, psychology, politics, decision-making, human behavior, entrepreneurship and trend following are all passionately explored and debated on my show. To start? I’d like to give you a great piece of advice you can use in your life and trading journey… cut your losses! You will find much more about that philosophy here: https://www.trendfollowing.com/trend/ You can watch a free video here: https://www.trendfollowing.com/video/ Can’t get enough of this episode? You can choose from my thousand plus episodes here: https://www.trendfollowing.com/podcast My social media platforms: Twitter: @covel Facebook: @trendfollowing LinkedIn: @covel Instagram: @mikecovel Hope you enjoy my never-ending podcast conversation!