How to create unique recipe content, balance a blog and a full-time job, and produce content your readers will love with Erika Kwee. ----- Welcome to episode 294 of The Food Blogger Pro Podcast! This week on the podcast, Alexa interviews Erika Kwee from The Pancake Princess about the Bake Off series on her blog. Bake Offs  Erika has a food blog, The Pancake Princess, but her most popular posts aren’t about recipes that she has developed herself. Instead, her most popular posts are from her Bake Off series where she tries multiple recipes for the same food from around the internet and breaks them down by what makes them similar, what makes them different, and which are her and her taste testers’ favorites. In today’s episode, we’re diving deep into Erika’s Bake Off posts and taking about how she produces this comprehensive and unique content for her blog. In this episode, you’ll learn: When and why Erika started her blog How her Bake Offs works Her “formula” for putting these Bake Off posts together How she has worked with sponsors on these Bake Off posts How she has incorporated video into the Bake Off series Which of the Bake Offs were Erika’s favorite What to expect in future Bake Offs Her advice for switching up the content you’re producing on your blog Resources: The Pancake Princess The Bake Offs on The Pancake Princess Pinch of Yum Google Forms Check out Erika’s Lofthouse Cookie Bake Off video Claire Saffitz’s Carrot Cake recipe 5 Tips for Growing a Blog While Working Full-Time Follow Erika on Instagram and on YouTube If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership