#206 Brand Strategy

FromConvenience Matters

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#206 Brand Strategy

FromConvenience Matters

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Length:

21 minutes

Released:

Dec 30, 2019

Format:

Podcast episode

Description

Brand strategy is more than just a new logo or design. Brand is every way that a company communicates, what it stands for and a promise delivered to customers. Hosted by: Jeff Lenard, VP Strategic Industry Initiatives, NACS and Donovan Woods, Director of Operations, Fuels Institute

Released:

Dec 30, 2019

Format:

Podcast episode

Titles in the series (100)

Whether it’s for food, fuel, drinks or snacks — about half of the U.S. population is at a convenience store every day. We sell 80% of the country’s fuel and we are 4% of the total U.S. economy. We’ll talk about what we see at stores — and what the future may hold — as long as it’s convenient.

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#7 Convenient By Design: Joe Bona, Founder and President of MoseleyBona Retail by Convenience Matters
34 min listen
#12 Convenience Stores as Safe Places: Laurie Jackson, President & CEO, National Safe Place Network by Convenience Matters
18 min listen
#26 Warm Weather Heats Up Sales: Overall, convenience store sales from June through August are about 5% higher than the rest of the year, according to NACS sales data. And the sales of packaged beverages – soda, water, juices, teas and sports and energy drinks – are nearly 18%... by Convenience Matters
17 min listen
#17 Finding New Ideas: Richard Oneslager, President, Balmar Management Group by Convenience Matters
15 min listen
#20 Advocacy Made Easy: Co-hosts: Jeff Lenard, VP of Strategic Industry Initiatives for the National Association of Convenience Stores; John Eichberger, Executive Director, Fuels Institute by Convenience Matters
24 min listen
#10 Defining the Future of Fuels: From electric charging to ethanol to compressed natural gas and hydrogen, new fueling options continue to gain traction in the marketplace. As these and other new fueling options emerge as viable alternatives to traditional gasoline and diesel fuel,... by Convenience Matters
21 min listen
What Is Convenience Matters?: Whether it’s for food, fuel, drinks or snacks, about half of the U.S. population shops at a convenience store every day. On Convenience Matters, a weekly podcast brought to you by NACS, we’ll talk about what we see at stores and what the... by Convenience Matters
1 min listen
#3 Is Hydrogen the Next Big Fuel?: Joe Gagliano, California Fuel Cell Partnership, and Bob Wimmer, Toyota Motor North America, Inc. by Convenience Matters
33 min listen
#19 Shared Travel: Revolution or Evolution?: Smartphones have gone well beyond transforming how people communicate and share moments from their lives on social media – they are now transforming how people share things, whether renting homes, selling goods or even sharing cars. The allure to... by Convenience Matters
21 min listen
#23 Gas to Go: Co-hosts: Jeff Lenard, VP of Strategic Industry Initiatives for theNational Association of Convenience Stores; John Eichberger, Executive Director, Fuels Institute by Convenience Matters
18 min listen
#2 Making the Healthy Choice the Convenient Choice: Amaris Bradley, Senior Manager of Partnerships for the Partnership for a Healthier America by Convenience Matters
32 min listen
#11 The Ultimate Good to Go: Larry Jackson, Managing Director, GTG Business Resources, LLC (dba Good To Go Markets) by Convenience Matters
16 min listen
#8 How Do You Sell Healthy?: Hank Cardello, Senior Fellow and Director of the Obesity Solutions Initiative at the Hudson Institute by Convenience Matters
35 min listen
#13 You Can Go Home Again: Jared Scheeler, Managing Director, The Hub Convenience Stores Inc.; and DeAnn Scheeler, Director of Human Resources, The Hub Convenience Stores Inc. by Convenience Matters
19 min listen
#45 EPA and Tank Corrosion: Carolyn Hoskinson, Director of EPA Office of Underground Storage Tanks; and Mark Barolo, Deputy Director of EPA Office of Underground Storage Tanks by Convenience Matters
18 min listen
#1 New Cars and New Fuels: Guest: Donovan Woods, Director of Operations for the Fuels Institute by Convenience Matters
29 min listen
#16 Skimming: What You Need to Know: Gray Taylor, ‎Executive Director at Conexxus by Convenience Matters
24 min listen
#24 Texas Convenience Stores: Co-hosts: Jeff Lenard, VP of Strategic Industry Initiatives for theNational Association of Convenience Stores; John Eichberger, Executive Director, Fuels Institute by Convenience Matters
21 min listen
#50 Foodvenience: Dan Munford, Managing Director, Insight by Convenience Matters
14 min listen
#4 Convenience Stores in the Movies: Michael Klein, communications professional and author by Convenience Matters
28 min listen
#21 Fresh Convenience: Tom Stenzel, President and CEO of the United Fresh Produce Association by Convenience Matters
23 min listen
#31 Will Tesla’s Reality Meet Its Dreams?: Donovan Woods, Director of Operations for The Fuels Institute by Convenience Matters
21 min listen
#34 Pulling Together: Amy Slechta, Project Manager, Convergence Center for Policy Resolution by Convenience Matters
21 min listen
#28 Fueling a Clean Transportation Future: Special Guest: Jeremy Martin, Senior Scientist and Fuels Lead for the Clean Vehicles Program, Union of Concerned Scientists by Convenience Matters
24 min listen
#41 Competitive Advantage: Kent Couch, CEO, Couch Investments LLC by Convenience Matters
15 min listen
#52 An Assessment of the U.S. Fuel Distribution Network: Jeff Quigley, Director of Analytics and Modeling, Stratas Advisors by Convenience Matters
21 min listen
#39 Store Tours: South America: Trends at Fueling Outlets in South America by Convenience Matters
22 min listen
#29 AAA Evaluates Fuel Performance: Greg Brannon, Director of Automotive Engineering and Industry Relations, AAA; Avery Ash, Director of Federal Affairs, AAA by Convenience Matters
20 min listen
#27 What’s in a Name?: Special Guest: Michael Klein, communications professional and author by Convenience Matters
23 min listen
#62 ‘C-Store’ Stands for Community Store: “‘C-store’ doesn’t just stand for ‘convenience store’ – it stands for ‘community store’” was arguably the most quoted line from the 2017 NACS Show general session stage. We look at consumer survey data and broader consumer trends... by Convenience Matters
16 min listen

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Three Requirements for Effective Brand Positioning - Episode 438: Brand positioning is a significant part of business because it’s ultimately about how you communicate your offer to customers—and if it resonates. We'll share common pitfalls that businesses fall into and how to fix them. Hosted by: Jeff Lenard... by Convenience Matters
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What's Going On With EV Sales? - Episode 437: EV sales were down year over year Q1 of 2024, slowing a steep increase in sales over the past few years. We're discussing what drove this change and what it means for convenience retailers. Hosted by: Jeff Lenard About our Guest: John Eichberger,... by Convenience Matters
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Do You Have a Culture That Rules? - Episode 436: Culture is the cumulative effect of what people see, hear, experience and believe. In this episode we're breaking down how industry leaders can build a high-performance culture. Hosted by: Jeff Lenard and Chrissy Blasinsky About our Guest:... by Convenience Matters
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What Consumers Say About Convenience Stores - Episode 435: Consumers are in a better—but not great—mood than a year ago. NACS surveyed consumers to capture their perceptions of convenience stores related to gas prices, crime and jobs. Hosted by: Jeff Lenard About our Guest: Adam Rosenblatt, Founding... by Convenience Matters
31 min listen
My Favorite Restaurant Served Gas - Episode 434: Are they convenience stores/gas stations that serve food, or restaurants that happen to have gas? A new book visually explores these community destinations. Hosted by: Jeff Lenard About our Guest: Kate Medley, Photojournalist and Author of “Thank... by Convenience Matters
25 min listen
How Celebrity Chef Andrew Zimmern Is Changing C-Store Foodservice - Episode 433: The convenience industry's foodservice future is bright thanks to its commitment to innovate. Hear how a regional distributor is working with a celebrity chef to elevate its offer. Hosted by: Jeff Lenard About our Guests: Andrew Zimmern, Celebrity... by Convenience Matters
26 min listen
Creating a Unique Community Partnership - Episode 432: Convenience stores are integral to the communities they serve—for the products they sell and how they give back. Hear how one relationship ties mobility with a local need. Hosted by: Jeff Lenard About our Guests: Renée Power, CMO/GM Mobility... by Convenience Matters
25 min listen
Are Your C-Stores Ready for the Solar Eclipse? - Episode 431: The April 8 solar eclipse is more than a once-in-a-lifetime event for tens of millions of Americans. It’s also an opportunity for convenience stores that are in or near the path of totality. Hosted by: Jeff Lenard About our Guests: Leah Ash,... by Convenience Matters
23 min listen
The Best Resources to Explain Gas Prices - Episode 430: If there is one thing Americans can unite on, it’s complaining about gasoline prices. NACS resources can help educate consumers about the industry and correct misperceptions. Hosted by: Chrissy Blasinsky and Jeff Lenard by Convenience Matters
24 min listen
Behind the Success of the C-Store Disco Bathrooms - Episode 429: What are your stores famous for? For HOP Shops, it’s their disco bathrooms. The concept is so popular that a couple recently got married in one. Hosted by:Jeff Lenard About our Guests: Ann Gilbert, Human Resources Manager &... by Convenience Matters
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Will Digital Coupons Revolutionize the C-Store Industry? - Episode 428: There are upwards of 200 billion coupons issued in the United States every year, mostly paper. Digital coupons, called 8112s, are reshaping the coupon landscape. How can convenience retailers jump on the emerging opportunities? Hosted by: Jeff Lenard... by Convenience Matters
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Turning a Transaction Into a Loyalty Customer - Episode 427: With increased costs and prices over the past few years, it’s important for convenience retailers to communicate their offer and deliver value. Hosted by: Jeff Lenard and Chrissy Blasinsky About our Guest: Leroy Kelsey, NACS Director, Research... by Convenience Matters
26 min listen
What Are the Biggest Events in the C-Store Industry’s History? - Episode 426: Pick a big moment in the convenience store industry’s history and John Roscoe was there. He popularized many of the huge advances we see today in our industry and shares what he thinks is the path forward. Hosted by: Jeff Lenard About our Guest:... by Convenience Matters
28 min listen
How Your Business Can Combat Human Trafficking - Episode 425: The Big Game is the most watched event of the year and is a great forum for brands to showcase their latest offers. It’s also a great forum to elevate important societal issues, like the fight against human trafficking. Hosted by: Jeff Lenard About... by Convenience Matters
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Breaking Down Today’s Nicotine Customer - Episode 424: The modern nicotine user is much different than a few years ago. With more options available, hear how consumer behaviors and expectations have changed. Hosted by: Jeff Lenard About our Guest: Melissa Vonder Haar, Writer/Consultant, MelissaV Inc.... by Convenience Matters
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What C-Store Performance in 2023 Tells Us About 2024 - Episode 423: The early forecasts of the convenience retailing industry’s 2023 performance are positive. Which trends stood out and what do preliminary numbers tell us about where the industry is heading in 2024? Hosted by: Jeff Lenard and Chrissy Blasinsky... by Convenience Matters
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Plaid Pantry’s Innovative Approach to EV Charging - Episode 422: Electric vehicles may be the future, but that doesn’t mean they don't have challenges today. Hear how Plaid Pantry is redefining EV charging at convenience stores. Hosted by: Jeff Lenard About our Guest: Jonathan Polonsky, CEO, Plaid Pantry As the... by Convenience Matters
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What’s In Store for 2024? - Episode 421: Over the past year, we visited more than 100 convenience stores. We’ll share what we saw at c-stores and what it might mean to your business in 2024. Hosted by: Jeff Lenard and Chrissy Blasinsky by Convenience Matters
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The Value of Your Store Manager - Episode 420: Our top-downloaded episode of 2023: Store managers have a significant impact on hiring and retaining great people. Hear how one retailer is coaching her team so they can be at their best. Hosted by: Jeff Lenard and Chrissy Blasinsky About our... by Convenience Matters
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EVs: Separating Reality From Hype - Episode 419: What's fact or fiction related to how quickly electric vehicles will grow sales? How today's market evolves is dependent upon economics and politics, and both are highly unpredictable. Hosted by: Jeff Lenard About our Guest: John Eichberger, Executive... by Convenience Matters
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Your People Are Important - Episode 418: Wages and benefits are the largest expense to your business, but can also have the greatest ROI. Competitive hiring practices can help you get and keep great people who advance your business from the front line. Find out if your offer is competitive... by Convenience Matters
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Connections That Change Your Business - Episode 417: Convenience stores are in the relationships business. Over the past two decades, Michael Davis has played a central role in connecting retailers. Listen as he shares ideas on how to connect with industry peers. Hosted by: Jeff Lenard and Chrissy... by Convenience Matters
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How C-Stores Can Redefine Their Workforce - Episode 415: Convenience retailers share how the The Good Jobs Strategy is helping their companies increase employee productivity, contribution and motivation. Hosted by: Henry Armour, President & CEO, NACS About our Guests: Zeynep Ton, Professor, MIT Sloan... by Convenience Matters
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Create a Local Connection to Build Trust and Increase Sales - Episode 414: Being a local brand in rural America is a huge differentiator for consumers. By showing your commitment to the local community, you ultimately build trust—and that leads to sales. Hosted by: Jeff Lenard About our Guest: Akhtar Hussain, Director of... by Convenience Matters
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The Power of Road Trips - Episode 413: Three acclaimed road warriors share their stories from the road and their ideas on how your stores can be "discovered" by more people travelling on highways -- or even in your neighborhood. Hosted by: Don Rhoads, President/CEO, The Convenience Group... by Convenience Matters
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How a Different Approach to Hiring Can Deliver Results - Episode 412: In the current labor climate, many companies are trying to hire quickly. Family Express, however, is finding that spending more time during the hiring process, from application to job offer, is working out much better. Hosted by: Jeff Lenard About our... by Convenience Matters
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How Consumers Think vs. How They Act - Episode 410: Many consumers say they are “all in” on certain climate change policies, but their views soften once they learn how these changes would affect them. Hosted by: Jeff Lenard About our Guest: Rich Carrione, Vice President of Operations, Warm Thoughts... by Convenience Matters
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Going for the Win With College Sports Marketing - Episode 409: Convenience retailers can create affordable marketing campaigns with college athletes. These campaigns can help drive traffic and fun to your stores. Here's what you need to know to get started. Hosted by: Jeff Lenard About our Guest: Shannon Carroll,... by Convenience Matters
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#206 Brand Strategy

#206 Brand Strategy

Description

Titles in the series (100)

More Episodes from Convenience Matters

Related podcast episodes