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    Peter Keller: Growing a Crossfit Store Explosively Without Paid Ads

    Peter Keller: Growing a Crossfit Store Explosively Without Paid Ads

    FromThe Unofficial Shopify Podcast: Entrepreneur Tales

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    Peter Keller: Growing a Crossfit Store Explosively Without Paid Ads

    FromThe Unofficial Shopify Podcast: Entrepreneur Tales

    ratings:
    Length:
    45 minutes
    Released:
    Feb 21, 2017
    Format:
    Podcast episode

    Description

    Peter founded Fringe Sport out of his garage in 2010 and grew it to 7 figures in revenue in 18 months. Now he is CEO of Fringe Sport, focused on bringing Great Products with Great Prices and World Class Customer Service to WODers and weightlifters.
    He has one problem though: his friends think he's crazy for his most recent marketing decision...
    —
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    —
    Learn:

    The market research tactic he used when starting his business
    The three pillars of his current marketing strategy
    How he's made customer service culture more than just lip service
    And the biggest mistake he wish he could change

    Links:

    FringeSport
    Recommended Reading: The Lean Startup
    Recommended Reading: Ogilvy on Advertising

    Free Guide
    I want to send you a sample chapter of Ecommerce Bootcamp, absolutely free.
    Tell me where to send your sample at ecommerce-bootcamp.com
    Released:
    Feb 21, 2017
    Format:
    Podcast episode

    Titles in the series (100)

    “How's an entrepreneur like me supposed to grow my Shopify store?” That's what The Unofficial Shopify Podcast aims to answer. Discover new opportunities to grow your store from the world’s most successful Shopify entrepreneurs. Hosted by Kurt Elster, a senior ecommerce consultant and Shopify Plus Partner, The Unofficial Shopify Podcast is not authorized, endorsed, or sponsored by Shopify– It's a no holds barred discussion of ecommerce growth strategy & tactics.