We’re joined on the show by Tracey Wiedmeyer, CTO of InContext Solutions, a global leader in scalable cloud-based virtual reality solutions for retail, dedicated to optimizing the in-store shopper experience. Tracey talks about how brands and retailers are using VR to test new merchandising layouts, product packaging and shopper engagement. He also talks more about their new VR collaboration tools that allow brands and retailers to work together in real-time within a VR experience to test new learnings and ultimately save valuable time to market with new concepts. Full shownotes available at: http://thevrara.com/podcast-posts/traceywiedmeyer