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2152: METRO.digital - How to (Not) Ruin a B2B Organization

2152: METRO.digital - How to (Not) Ruin a B2B Organization

FromThe Tech Talks Daily Podcast


2152: METRO.digital - How to (Not) Ruin a B2B Organization

FromThe Tech Talks Daily Podcast

ratings:
Length:
26 minutes
Released:
Oct 24, 2022
Format:
Podcast episode

Description

Today, every B2B omnichannel retail user experience is expected to be seamless, without boundaries for users, with well-aligned journeys and a fully integrated experience across all channels. But can one truly achieve that in a big company, with a huge history and complex processes, while keeping customers happy and engaged? Rehan Saleem, Product Manager, and Tobias Schröder, Ph.D., Product Manager, joined me in a conversation on the show floor at Sitecore Symposium 2022 about powering brand experiences. At the event, their presentation, "How to (not) ruin a B2B organization," focused on the challenges of creating and maintaining a seamless user experience and keeping a great relationship with our customers. Tobias and Rehan share with me how their teams manage to build human-centered solutions while handling business models and METRO shops in 23 countries. We also discuss personalization technology and experience platforms.
Released:
Oct 24, 2022
Format:
Podcast episode

Titles in the series (100)

Fed up with tech hype and buzzwords? Looking for a tech podcast where you can learn and be inspired by real-world examples of how technology is transforming businesses and reshaping industries? Keep informed of the latest business and tech trends by listening to stories of other people in your field and how they are overcoming challenges with emerging technologies. Learn from the guest's actionable tips, and lessons learned to obtain greater clarity and how you can leverage technology. In this daily tech podcast, Neil interviews tech leaders, CEOs, entrepreneurs, futurists, technologists, thought leaders, celebrities. I have also teamed up with Citrix and its Citrix Ready partners to reveal how they are solving problems together while building the future of work. We discuss how tech trends such as AI, machine learning, 5G, IoT, AR, VR blockchain, crypto, and digital transformation strategies are already reshaping our world. Guests from every industry educate listeners through sharing their road to success, startup stories, and how technology transformed their business and life. Join me for a daily dose of optimism and motivation as I prove that technology really does work best when it brings people together.