22 min listen
111: How Build-A-Bear Raised $440K by Asking Customers to Share Their Hearts
111: How Build-A-Bear Raised $440K by Asking Customers to Share Their Hearts
ratings:
Length:
18 minutes
Released:
Feb 9, 2015
Format:
Podcast episode
Description
Today on Cause Talk Radio, Megan and Joe talk to Tanya Coventry-Strader, Managing Director of Bear Marketing Communications at Build-A-Bear Workshop about their Share Your Heart program to benefit Make-A-Wish.
For the second year in a row, Build-A-Bear will commemorate Valentine's Day by asking customers to donate a dollar or more at checkout in their stores or online. Last year, the fundraiser raised $440,000.
Since the first Build-A-Bear opened in 1997, the chain has donated $41 million to charities.
For the second year in a row, Build-A-Bear will commemorate Valentine's Day by asking customers to donate a dollar or more at checkout in their stores or online. Last year, the fundraiser raised $440,000.
Since the first Build-A-Bear opened in 1997, the chain has donated $41 million to charities.
Released:
Feb 9, 2015
Format:
Podcast episode
Titles in the series (100)
9: March of Dimes Stakes Claim to Cause Marketing with imbornto: In this episode of CauseTalk Radio, Megan and Joe talk to Chad Royal-Pascoe, Vice President, National Strategic Alliances, March of Dimes about its new cause marketing initiative called Imbornto (I'm Born To). by The Engage For Good Podcast with Alli Murphy