While Blake parties, er, works in Vegas, Through the Noise is hosted by Ernesto and his partner at Infamia, Mickey Panayiotakis, and today they're joined by Henri Makembe of the Beekeeper Group. Mr. Makembe is a partner at the Beekeeper Group, a Washington, DC-based firm that works with associations and nonprofits (and some of those for-profits as well) to engage their target audiences in creative and compelling ways. Their tagline "Build the hive, manage the buzz" is smart, memorable, and informative and on this episode Blake, Mickey, and Henri dive into some of the strategies employed by the Beekeeper Group to make their clients stand out and shine. Henri Makembe is a seasoned public affairs professional with experience as a communications strategist. As a partner at Beekeeper Group, Henri works with a wide array of clients on their digital strategies, focusing on websites, social media, and mobile technology. Beekeeper Group is an award winning communications firm that serves associations, corporations, membership organizations, and nonprofits.