51 min listen
DP 138: Why Does Membership Matter
DP 138: Why Does Membership Matter
ratings:
Length:
27 minutes
Released:
Jan 4, 2017
Format:
Podcast episode
Description
It sounds like a simple question, but there isn't a simple answer: Why does membership matter? This week, Diane Ward, president of Membership Matters, joins in to share the ins and outs of membership programs, from data collection to evaluating who your members are. Within her work experience, she has learned how people "move in, move up and move out of membership programs." Members vote with their feet and wallets, she says, so she takes a look at why it's important to look beyond factors such as revenue and expense equations and focus on what members do for your organization.
Released:
Jan 4, 2017
Format:
Podcast episode
Titles in the series (100)
DP 021: Getting to Know Students Before They Become Alumni with Stephanie Fortunato: Over the course of a student's time on campus and in their early years after they graduate, Stephanie Fortunato of Neumann University makes sure students see the Alumni office giving first. At every chance, the Alumni, Annual Giving and Career... by Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations