Last night as I was recording my new podcast, I realized why most of us get scared when we’re about to publish something we really, really care about. On this episode Russell explains why he suddenly has empathy for people who struggle to publish their message. Here are some of the interesting things he talks about in this episode: Why he re-recorded another podcast he’s doing a few times, and was still afraid to push publish. Why in the decade he’s been publishing podcasts, webinars, videos etc he has always preached to just do, but for the first time he actually has empathy for those who have a hard time doing that. And why he is still publishing that podcast, even though he is second guessing things he said, and why you should follow in his footsteps and publish too. So listen here to find out why it took Russell more than a decade to feel empathy for people who struggle to publish their message. ---Transcript--- What’s up everybody? This is Russell Brunson, welcome to the Marketing Secrets Podcast. Today I want to share with you a message about the fact that I finally understand how some of you guys feel. Alright everybody, I’m excited, I’m heading into the office today for a lot of fun. We’re going to be working on getting Mother Funnel live finally and a bunch of other amazing stuff, so I’m really excited. But I had an epiphany this morning and I needed to share with you guys because I think I finally understand how some people feel. So I have been publishing for a long, long time, right. I started my internet marketing business probably 15 some odd years ago now, and in that time I have published a bajillion podcasts, and videos, and tele-seminars, and webinars, and summits, and events, and all sorts of stuff. So for me, I think I lost my empathy for people who struggle when it’s publishing stuff. I’m like, “Just do it. Just go out there and do it. Just push record and talk and blah, blah, blah.” Because that’s what I do, and I forgot what it’s like to go through the vulnerability and fear and the stress and all those things that come with putting your message out there. And what’s been fun, as some of you guys know, recently I launched another podcast and it’s something different that I’ve never done before. It’s not related to marketing or sales or business or anything like that, it’s related to my religion, my faith, my beliefs. And it’s funny because I was like, oh this is going to be really fun and really easy. I’m just going to go and start, just click record and start talking. I went out and I started to do it, and it was way different. So the podcast, for those who don’t know, it’s at bookofmormonchallenge.com. I recorded the first two episodes probably 9 or 10 months ago and then they sat there because I was too nervous to put them out there. And then the third one was easier and that one came out fast, and then the fourth one, which I recorded yesterday, I literally spent a long time, I spent 2, almost 3 weeks preparing for it, getting nervous, writing the outline, rewriting it, writing the stories out, then rewriting it. Then I was like, man why am I so nervous about this? I was so nervous it took me almost three weeks to publish it. And then last night finally I was like, last night was Sunday, so I had a good spiritual experience all day and I was like, okay, I’m in the zone. I’m going to do it. So I spent another 2 or 3 hours working on the podcast, outlining, interviewing, getting all the things put together and then I started recording it at about 11:15 at night. I started recording it and I was 47 minutes into the recording and I was like, I don’t like this. I hate every word I said, I don’t like how I said it. I didn’t like all these things, so I stopped it and deleted it. And I was like, that 47 minutes and it’s now after midnight and I’m like all tired. But I need to redo it because I feel like now I understand the stories better and I did it. So I clicked record again and I spent another hour, ove