It’s finally live! Here is a behind the scenes look of some cool things we did and why we did them. On today’s episode Russell talks about two big projects that are finally both going to be live, the OUR documentary and Project Mother Funnel. Here are some of the awesome things you will hear in this episode: How you can share the Operation Underground Railroad documentary and help save children’s lives by doing so. What differences Project Mother Funnel has made inside Clickfunnels and how that is helping with conversion and churn rates. And what changes are still to come as Russell’s team continues to make tweaks and polish up Project Mother Funnel. So listen here to find out how you can help change the lives of children who are in desperate need, and find out how project mother funnel could change the way people use Clickfunnels. ---Transcript--- Good morning, good morning everybody. This is Russell Brunson and today we are going to change the world. Alright, so I hope you guys are having an amazing day today. I have so much stuff, amazing things I want to share with you and not enough hours in the day to share them all. First off, as I mentioned in the intro, today we are going to change the world for some people. Today we are officially launching the OUR documentary, which I’m excited for. It’s not often that you’re working on a project that literally when you push the funnel live, there will be children who will be rescued from sex slavery, children whose lives will be saved, children who are in the deepest, darkest parts of hell here on earth will have a chance to be liberated, and that’s what’s happening today. So you get to be part of that, how exciting is that? You guys should all be going to ourfilm.org and sharing that link and posting on Facebook and social media and telling your friends and family. In fact, my sister for crying out loud who doesn’t have a social media following at all, she saw the trailer and all her friends in her neighborhood, she went and told them, “Go watch this, go watch this. Sign up for it, you can help little kids.” And all of you guys, all of us can do something, we can all share this message and it’s a really easy way to do it now. Tell people to go and watch the documentary. So we’re finishing up the funnel. We were up there late last night getting it done and it’s almost live and it’s so exciting, and I’m hoping that other charitable organizations look at the model that we’re doing through this funnel and you guys model it because I think a lot of good can be done with this. Anyway, I’m pumped, I’m excited. That’s our biggest thing that’s happening today. So that’s number one. And kind of what I wanted to share with you guys today, and man I’m already at the office, this drive gets shorter and shorter. The other major project that we’ve been working on that finally went live after 8 or 9 months of work is Project Mother Funnel, which some of you guys have heard of that before. So I wanted to give you guys a bit of an update. If you haven’t seen it yet, go to Clickfunnels.com and you’re not logged in you will see the home page and a couple of things. I want to talk about the strategy behind it because I think it will be beneficial for you guys. So if you’re taking notes, here’s some big aha’s you should look at from it. And, by the way, the initial conversion rates and metrics from it are crushing it. Killing the old stuff, which is exciting. So that’s a good sign. Alright number one, if you notice the video on the page what we did, when we, the old video we had which was the gold prospector one, it was good, it converted people, but people that converted didn’t stick as long. We definitely saw conversions go up, but churn rate go down, or churn rate also went up. And I think it’s because what happens in our world, as some of you probably know. If you’re drinking the kool aid, and if you’re listening to this podcast you probably are drinking the kool aid. But someone comes in for the