If you master this, your army will be amazing. On today’s episode Russell talks about a friend of his that passed away over the weekend and the legacy that he leaves behind. Here are some of the inspiring things in this episode: How the death of a friend inspired Russell to think about his own legacy. What it means to become a hero maker. Why Russell hopes to leave the same kind of legacy behind that Mark Hoverson has left. So listen here to find out why it’s important to lift others up and create an army of heroes. ---Transcript--- Good morning everybody, this is Russell Brunson. Welcome to the Marketing Secrets podcast, I’ve got a really special episode for you guys today. Alright everybody, I’m heading to the office a little later today, and it’s funny as I’m leaving the office, there’s this guy that works on our yard all the time, his name is Eric and he is awesome. And it’s so funny because every time I see him I’m like, “How you doing?” and he’s like, “I’m working. What are you doing?” He always teases me because he’s out there sweating like crazy and I’m like, “I gotta go to work so I can pay for you dude, you are expensive.” Him and his whole crew. So it’s kind of funny. So today I saw him a second ago and he’s like, “Where are you going?” and I’m like, “I gotta go pay for you guys. I gotta make some money.” So it’s always funny how the more money you’re able to make, the more jobs you create. We got a whole team of people at our house right now doing stuff, working on stuff. So don’t forget that. The more you do, the more jobs you’re able to create. Alright, onto the lesson for today. I have a friend, and it’s not someone I knew really well. Back in the day, in fact, back at the beginning of this podcast you may remember I talked about a company we were building called Rippln that we were able to get 1.5-1.6 million followers in six weeks, and the whole thing collapsed because….well, I won’t go into that, but it’s all gone, disappeared and that was really sad. But one of the guys I met when I was there during the process, his name was Mark Hoverson and Mark was a really, really good dude. I really enjoyed him, I liked him. I had a couple of intimate moments with him where I had a chance to see him working with younger people who were coming up new in the industry and just saw how he treated them and helped them and supported them. I just always had a lot of respect for the guy. I found out about a year ago, I didn’t know this at the time, but he had come down with a type of pancreatic cancer, the same type of cancer that Steve Jobs passed away from. I guess it’s super rare and people don’t live through it. And I think he was supposed to, I don’t remember the whole story, but he was supposed to be given four or five months to live and he ended up living for almost five years afterwards. And part of it was he thought, he said, “I’m not going to tell people I have cancer, I’m just going to live my life and live it to the fullest. Then I’m just going to go all out just like that.” And he did and lived an amazing four or five years longer. And this weekend he actually just passed away. You know he’s a guy, if you go back and search his name, you can find cool stuff that he published, videos and he left behind a beautiful wife and amazing kids and it’s just a really sad thing. But what’s been fun is this weekend people have all been posting tributes to him and his life and his legacy and things that he did. One of my friends actually posted an entire video from a presentation he did at his event, so I was watching this morning, and it was just fun to see him in action back in his heyday and see him on stage. A couple of things went through my head, one was how grateful I am that I have a chance to write books and to do videos and things like that, that will extend beyond my death. When I pass away people will still be able to see me on YouTube and through books and I think that’s a big part of it. For all you guys that wa