17 min listen
Unavailable
Currently unavailable
216: 4 Controversial B2B Marketing Trends You Need to Start. Yesterday. w/ Peter Weinberg
Currently unavailable
216: 4 Controversial B2B Marketing Trends You Need to Start. Yesterday. w/ Peter Weinberg
ratings:
Length:
24 minutes
Released:
Oct 29, 2018
Format:
Podcast episode
Description
We have some “contrarian” advice for all B2B Marketers, and it comes straight from LinkedIn: First piece of advice: The only advantage you can gain is in going against the crowd (be contrarian). Second piece of advice: Listen to Peter Weinberg, LinkedIn’s Global Brand Strategy Lead. You may not agree with everything he has to say, but you need to listen anyways: He’s one of the people who’s working behind the scenes, changing the landscape for LinkedIn, where a growing amount of B2B marketing and advertising is taking place. (Oh, that contrarian thing came from Peter, by the way.) He joined us at #FlipMyFunnel 2018, and it’s all right here.
Released:
Oct 29, 2018
Format:
Podcast episode
Titles in the series (100)
734. How a 4-Time CMO Says You Should Create Your Ideal Customer Profile: <p><span style="font-weight: 400;">ABM is easy as soon as soon as you define your original ideal customer profile.</span></p> <p><span style="font-weight: 400;">But that’s just like the old Steve Martin answer on how to be a millionaire:</span></p> <p>... by Move: The Go To Market Podcast