David Siegel, CEO of Meetup, discusses what's happening in marketing from an executive's perspective. While we've seen our cold email outreach strategies produce less conversions, it’s still a solid strategy for a bootstrapped startup. On the other hand, if your target audience is younger than 30, you need to be leveraging TikTok as a marketing channel. Today, David offers an executive’s thoughts on modern marketing. Show NotesConnect With:David Siegel: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.