RJ Talyor, CEO and Founder of Pattern89, joins the Social Pros Podcast to discuss the value of artificial intelligence when improving your social ad strategy.   Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers) Convince & Convert (Experience This! Show: experiencethisshow.com) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)   In This Episode 06:48 - How Pattern89 uses artificial intelligence for a more effective testing process 10:43 - How Pattern89 uses data from all of its users while maintaining anonymity 14:47 - How to keep up with customer preferences 21:41 - When a tool like Pattern89 makes sense for your social strategy 24:08 - Why artificial intelligence is not replacing human social marketing pros   Resources Get “The Complete Guide to Social Media for B2B Marketers” from Salesforce completely free here! Find out if joining the group at SocialMedia.org is right for you with this special landing page for Social Pros fans. Learn more about Pattern89 here. Read “Mayflower” by Nathaniel Philbrick here. Visit SocialPros.com for more insights from your favorite social media marketers.