33 min listen
#375 The Currency of Trust with Francine Heywood
FromInternet Marketing: Insider Tips and Advice for Online Marketing
#375 The Currency of Trust with Francine Heywood
FromInternet Marketing: Insider Tips and Advice for Online Marketing
ratings:
Length:
13 minutes
Released:
Jan 5, 2017
Format:
Podcast episode
Description
In this week’s episode of the Internet Marketing Podcast, Andy is talking to Francine Heywood, Sales and Marketing Director at GuestRevu, a cloud based guest feedback tool for hotels.
Francine is talking to Andy about trust and reputation on the web and “the currency of trust”e.g. ratings and reviews. She provides her definition of trust and discusses how the way that we work out how to trust someone or something has changed since the days before the web.
She goes on to discuss the best ways to earn trust online and how to leverage it, before providing her tips for how to deal with reviews online. For information regarding your data privacy, visit acast.com/privacy
Francine is talking to Andy about trust and reputation on the web and “the currency of trust”e.g. ratings and reviews. She provides her definition of trust and discusses how the way that we work out how to trust someone or something has changed since the days before the web.
She goes on to discuss the best ways to earn trust online and how to leverage it, before providing her tips for how to deal with reviews online. For information regarding your data privacy, visit acast.com/privacy
Released:
Jan 5, 2017
Format:
Podcast episode
Titles in the series (100)
AN INTRODUCTION TO PAY PER CLICK (PPC) – EPISODE #8: This week we take at look at the subject of Pay Per Click. PPC can be an excellent means of getting targeted traffic to … See acast.com/privacy for privacy and opt-out information. by Internet Marketing: Insider Tips and Advice for Online Marketing